The big online content provider announced that a good handful of its content will be available offline to be watched later, perfect for fliers, subway patrons and people in countries … Read the whole story
The band has created yet another innovative music video in service of the brand's "Walk Her Walk" marketing platform. The four-minute video is for … Read the whole story
Some bots have already become more sophisticated and are now able to provide viewability data making fake traffic more difficult to detect. One way … Read the whole story
The IAB Technology Laboratory released for public comment an update to the Mobile Rich Media Ad Interface Definition (MRAID). The revised MRAID 3.0 offers … Read the whole story
Thirty-five dollars for 60 channels: Is that what it takes to upset the traditional pay TV model? DirecTV Now has joined the fun, following … Read the whole story
Teads, a provider of outstream video advertising, said it saw a 200% increase in programmatic revenue between Q1 and Q3 of this year on … Read the whole story
I was one of the founding members of The Council for Research Excellence (CRE), a group of 40 top industry researchers from major Nielsen … Read the whole story
Adblock Plus is looking for candidates to run an independent board. It's holding a meetup in New York on Dec. 6 to discuss the … Read the whole story
If you spend more than $20 million a year on advertising your organization most likely needs a Chief Media Officer or equivalent. But a … Read the whole story