It will "focus instead on formats that work well for both users and advertisers." Presumably, those winning formats include the six-second unskippable bumper ad. Read the whole story
YuMe's full year 2016 revenue was $160.4 million, down from $173.3 million in 2016. The top 20 advertising customers accounted for $69.3 million, and … Read the whole story
Facebook is finally realizing its grand mission to "connect the world." The next aim is developing the social infrastructure for community. Read the whole story
Fighting back against Facebook's live video efforts, YouTube is expanding its live-streaming service. Now, mobile live streaming has been built directly into the YouTube … Read the whole story
In fact, they're quite different animals, as display sales executives learn when they try to replicate their success in the video arena. Read the whole story
Snap, Inc. expects to sell its stock between $14 and $16 per share, the tech darling revealed in an S-1 document filed with the … Read the whole story
The Trade Desk reported Q4 earnings and fiscal-year 2016 earnings at the market close on Thursday. The global-ad tech platform reported more than $1 … Read the whole story
In addition to TV, it includes national print, digital video, streaming audio (Pandora/Spotify), podcast integrations and social influencers across multiple platforms. Read the whole story
Aly Nurmohamed, VP, Global Publisher Strategy, at Criteo weighed in on ad blocking: "We're not yet in the midst of an adblockalypse." Yet he … Read the whole story
Over the air TV still has issues over obscene language and content. And their are rules and laws. The ongoing argument was prompted this … Read the whole story
This article is not about Trump, but we're going to have to go through him to get to the point. Read the whole story