YouTube advertisers pulling out probably won't harm themselves. Large corporations and advertisers don't like to offend consumers, at least without knowing they are doing it. So when ads turn up … Read the whole story
What you and I call native advertising, John Oliver once called "repurposed bovine waste." Read the whole story
With publishers adopting header bidding in droves, it's clear they're increasing revenue, sometimes dramatically, by replacing their waterfalls. Across the board, eMarketer found 48% … Read the whole story
Google's woes continue to mount as AT&T and Verizon join a growing list of marketers suspending advertising with the company over concerns about extremist … Read the whole story
SpotX, a video inventory management platform, released full-year growth figures for 2016. The Colorado-based company reported expansion throughout the Asia-Pacific region and Europe, and … Read the whole story
"It creates a truly immersive and impactful experience, just like actually driving the vehicle," Ford's Darci Gurney tells "Marketing Daily." Read the whole story
Every side of humanity came out in social media during the terror attack on London yesterday -- from Donald Trump Jr's "disgraceful" tweet to … Read the whole story
The luxury industry is at a tipping point. Both Euromonitor and Deloitte, global firms that study the luxury market, testify to it. They predict … Read the whole story
Like everyone in today's topsy-turvy world, young people are struggling to separate fact from fiction. Fake news has become a catchall phrase that encompasses … Read the whole story
NCAA's men's basketball tournament had its best opening-weekend numbers in 24 years -- but the question of paying its players remains unpopular. A new … Read the whole story
For the latest/greatest marketing technology -- and, more to the point, still-emerging machine-learning capabilities -- to really create awesome value, marketers must connect it … Read the whole story