by Michael Kokernak on Apr 13, 3:00 PM
The battle cry that has been resonating throughout the Internet world was that "video was theirs" once net neutrality passed and bandwidth increased. It made for a fairy tale story complete with villains, heroes, and buffoons. During the depths of the recession many of those that owned TV content came to believe in these doomsday predictions, with a few even protecting their downside by investing in Hulu.
by Corey Weiner on Apr 12, 3:16 PM
I recently wrote about what goes into a great social video. In that article I mentioned that distribution is as important as a video's content. This time round, I thought I'd expand on that thought by exploring various placement options and how they affect people's perceptions of the video.
by Adam Singolda on Apr 11, 12:30 PM
Andy Plesser was kind enough to invite me to speak last week at Beet.TV conference on a panel with Kevin Krim, Global Head at Bloomberg and Bismarck Lepe, Ooyala founder and president of products. We were fortunate to open the event on a day when the panels following discussed topics such as video strategies, things publishers do, what works, what's not and -- is Hulu a mega-web failure or not?
by Stephanie Sarofian on Apr 8, 1:18 PM
Every day, more than 150 years worth of YouTube videos are watched on Facebook. Thirty-six hours of YouTube videos are uploaded every minute. People no longer need convincing that online video has exploded, but now, more than ever, Web series creators need a well-executed strategy to break through the clutter and build an audience. Here's how to do it.
by Naomi , Chris Young on Apr 6, 2:45 PM
What do music videos and ad-funded original programming have in common? If the latest videos from two of the most popular artists in the world, Britney Spears and Dr. Dre, are any indication -- more than you think.
by David Murdico on Apr 5, 3:30 PM
Our agency gets calls all the time from people looking for a wide variety of things, including viral marketing, online video content, social media, and even bulk quantities of sodium bisulfate -- since, we've been told, we are also listed in the Yellow Pages as a chemical company. Of all the calls I've taken, not a a single person has led off with "I need you to help me sell more [insert product or service]." The reason that's strange, I think, is that every brand, product, service and business wants and needs the same thing: to sell more stuff.
by Ashkan Karbasfrooshan on Apr 4, 12:00 PM
Does video content represent a cost unit or a profit center? Does it matter? In some ways, no. But as with everything on the Internet, invariably the question to succeed boils down to a matter of "how to scale."
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