Remember when this year was the year of interactive TV? And then the next year was, and the next, and the next? Well, it's taken a decade, maybe more, to finally reach the year of interactive TV, and the manifestation of it sure isn't what the pundits prognosticated. Forget playing along with a game on TV, or clicking on Jennifer Aniston's sweater. Interactive TV is simple, and it can scale to pretty much everyone because pretty much everyone has a cell phone. That's how interactive TV is finally playing out.