Advertisers, take note: Consumers are getting savvier at connecting their TVs to the Internet, and interacting with TV shows on mobile devices in new ways. Market research firm TDG reported that nearly 6 in 10 homes in the United States have connected their TVs to the Internet, either via a smart TV or through game consoles and Blu-ray players. And in many cases, TV viewers are watching subscription VOD services on these connected TVs.» 0 Comments
Web video presents a huge opportunity for brands, but it has its share of challenges, particularly in ensuring quality content and unimpeded delivery. When viewers encounter a rebuffer (the spinning wheel that appears when a video is loading), they click away 81.2% of the time, according to TubeMogul. This is not a minor technical issue. Ensuring high-quality video for an enjoyable user experience is the cornerstone to effectively reaching customers online.» 1 Comments
If brand-conscious Martians landed on planet earth and wanted to market themselves, and we offered them the following two choices, which do you think they would choose? - Option #1: A large heterogeneous audience that may or may not be paying attention, measured with analog tools that take some time to report. - Option #2: A large homogeneous audience that is demonstrably paying attention, measured with precision, in real time. The obvious answer for most would be #2. And eventually, traditional media companies won't survive if they assume that advertisers will continue to prefer #1.» 6 Comments
Recently, Alloy acquired DBG, while Dreamworks acquired Awesomeness TV. Terms of the Alloy/DBG deal were not disclosed. Dreamworks paid $33 million for AwesomenessTV, with earnouts pushing the deal up to a deal size of $123 million.» 0 Comments
I've long held that the barrier to T/V (Television/Video) advertisers getting ads seen is not consumer ad avoidance, but rather interruption avoidance. HitBliss, a new service in private beta trial right now, has addressed this problem by giving the media consumer a way to avoid interruption but not advertising (a la iTunes) or watching ads of their choice in a time of their choosing.» 0 Comments
I predict the video industry will be awash in predictions. No, it's not because I have an awesome crystal ball. It's because once an industry amasses enough data, then predictions are a natural outgrowth. But predictions also represent a logical desire to understand a market. This week the online video business is focused on the Digital Content NewFronts, run by the Interactive Advertising Bureau, which reported that original professional online video captures the attention of 45 million U.S. viewers per month.» 0 Comments
The segregation of TV and digital is deeply engrained in advertising culture, resulting in separate and often competing silos. The common view has been that video is an either/or proposition: TV vs. online, with the two camps vying for advertiser budgets and attention. The unhealthy result is inefficiency, requiring higher budgets and more effort to engage fewer people. Advertisers, however, are ready to move on» 1 Comments
By just about any measure, marketers are missing the boat on the mobile video opportunity. Mobile provides an incredible revenue-generating and brand-building lever, yet most of the best marketers out there are simply not leveraging the channel to the extent that they should. I don't even work for a company specializing in mobile, but as someone who's been in the video space for a long time, the case for mobile is compelling.» 0 Comments
According to Harvard's Nathan Nunn and Yale's Nancy Qian, 22% of the increase in population growth after 1700 could be attributed to the potato. Requiring no tools, potatoes were easy to grow - and that fact, combined with the vegetable's health benefits, which led to a lower child mortality rate, partly explains why the world population exploded after the potato's introduction. Without the potato, the world simply wouldn't be what it is today. Somewhat analogously (please, bear with me), I think that many in the online video landscape are waiting for the proverbial potato to come along and reduce the ...» 4 Comments
As always, the next coming television upfront will dictate the overall trajectory for 2013 media spending. But for the first time, the prospect of digital video grabbing a more significant share of advertiser budgets actually goes beyond hype-for the first time, it's a viable possibility!» 2 Comments
