• SVOD Penetration Grows
    Consumers are voting with their wallets in favor of subscription video services. Driven by the strength and near-ubiquity of Neflix, subscription VOD services have become more popular than ad-supported online streaming from sites like Hulu, according to a Hub Research study. The report found that in 2015, about 47% of U.S. consumers subscribed to an online streaming service, and that number jumped a whopping 21 points to 68% this year.
  • Pay TV Downgrades Linked To OTT
    Streaming video viewing and TV viewing go hand in hand -- except when they don't. While a number of studies have shown that streaming video viewers are avid TV watchers as well, many who actively use over-the-top services say they'll downgrade their multichannel video services in the coming months.
  • Broadcast Content Key To OTT Provider Success
    TV viewers are fond of streaming, and streamers like to watch TV. Ergo, the offering of broadcast programs can bolster the success of a streaming service. The percent of TV viewers who stream some of their TV shows has risen from 15% six years ago to 57% in 2016, according to new data from Horowitz Research.
  • OTT Churn Still High
    While the over-the-top industry has enjoyed tremendous growth lately, a new report shows consumers are also regularly canceling such services. Consider this: By the end of 2015, it was reported that about 20% of U.S. broadband homes had shuttered their over-the-top video service subscriptions in the past twelve months. That's a slight rise from the second quarter of 2015, when the snip-snip number came in at 18% overall.
  • Is March Madness The New Super Bowl?
    TV ad spend on basketball's March Madness is second only to football's postseason numbers. A 30-second spot in the 2015 NCAA Championship game averaged $1.56 million, according to data from Kantar Media, compared to $4.4 million for a 30-second Super Bowl spot. So the question becomes: Can marketers get more bang for their buck with March Madness campaigns? And do they even need to spend on TV to make the most of March Madness?
  • Majority Of Digital Video Ad Spend To Come From Programmatic
    Programmatic advertising is on track for another year of robust growth in 2016, driven in part by strides in video ad buying in this fashion. In its latest report on the programmatic buying marketplace, eMarketer predicted that digital programmatic display ad spend will hit $22 billion this year, comprising 67% of the total digital display ad market in the US.
  • VOD Market Worldwide Rises
    Convenience drives revenue, as the video-on-demand market is proving. Driven by viewers' desire to watch when they want, the VOD market is growing at a rapid clip and generated $49 billion in worldwide revenue last year. That's up from $45 billion in 2014, according to Future Market Insights. The research firm predicted VOD revenue will hit $108.6 billion within 10 years.
  • Millennials Love Their Phone Like A TV
    If it seems as if watching video on cell phones is becoming a ubiquitous pastime, that's because it is. About 81% of Americans who use smartphones are now streaming video on those phones -- a trend driven in large part by those under 25, NPD Group says in a new report.
  • Nearly Half of Video Views Are Mobile
    Video viewing on mobile phones continues to enjoy robust growth. Underscoring the key role that such digital devices play in consumers' lives is this new statistic: 46% of all video views came from mobile phones in the fourth quarter, an increase of 35% from the same period a year ago.
  • What Has Technology Wrought? Trust Issues, For One
    I'm enthused about the potential for programmatic TV and video, and all digital ad forms, to change for the better in the ways advertising is bought and sold. But there are some things that I want to feel better about before I would advise any buyer or seller to put all their eggs in the programmatic basket.
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