• Cross-Platform Video: Back To Basics
    If you haven't been keeping up with the news regarding cross-platform video buying, it really is time to take note. Cross-platform buying is on the rise and here to stay. So what can you do as a publisher or marketer to take advantage of this growing opportunity? Before anything else, we as an industry need to nail the basics.
  • The Mobile-Video Conundrum
    Alright, already. I know that mobile video is the next big thing. I get it. The volume of mobile video consumption and the rate of growth make the hockey stick look like a plateau. There are virtually no digital video networks with mobile usage lower than 30%, and some upwards of 70%. So why isn't anyone doing anything really cool or transformative with it?
  • Gaming Consoles Become Online Video Hub, Smart TVs Nip At Heels
    Keep your eyes on the game console. Well, a lot of consumers are doing just that: watching the gaming console. About 46% of broadband homes in the U.S. have a gaming console connected to the Web, and more than one quarter use it as their primary connected consumer electronics device. About three-quarters of those who rely on the gaming console as the main screen say they regularly use it to watch non-gaming content such as online video.
  • Four Principles To Improve Your Social Video Strategy
    Finding a way to unleash the power of video in social can be essential to your brand's long-term success. In fact, according to Cisco, social video will account for 69% of consumer Internet traffic by 2017. However, cracking the code to video success on social networks can be mind-boggling: from allocating budgets to measuring results, to finding the right audience on the right platforms. So what might be helpful for you to know before your next campaign? Here are some tips to help you win in one of the most competitive advertising landscapes.
  • Creative Crowdsourcing: Whom Does It Really Benefit?
    While more and more brands are beginning to embrace campaign crowdsourcing, creatives are growing wary of what may prove to be a very lopsided deal.
  • Cats Vs. Dogs: Who Do Brands, Audiences, Love More?
    Cats versus dogs: It's a long-held rivalry. While dogs, for the most part, by sheer size can take cats in real life, and many people prefer dogs to cats, given the feline tendency to be a little icy, it's a cat's world online. Things are different for branded video, though.
  • Nearly Half Of Younger Viewers Watch Mobile Video Each Week
    If you need any more evidence that mobile video is the future, here's this new nugget - as tablet ownership grows, so does tablet mobile viewing.
  • Hold the Debate Over In-App Vs. Mobile Web Video
    Say what you will about user interface, but as we consider the experience of in-app vs. mobile Web video, current consumer attention is on the apps. The app-happy world is where today's mobile consumers are engaged and spending most of their time, making it the perfect medium to host video. Recent reports by Flurry suggest that as much of 86% of time spent on mobile devices is spent inside the application rather than roaming the mobile Meb. Yet, a strategy that includes both in-app and mobile Web video advertising is crucial for achieving scale and engagement.
  • How Apple's Cross-Device Achievements Leaves Us With Unfulfilled Potential
    With Apple's newest operating systems and Apple Watch, we now have users who are potentially using five devices (Apple Watch, iPhone, iPad, Mac, and Apple TV) from the same manufacturer, all interconnected through the same iCloud and iTunes accounts! Given its new offerings, here are some implications and opportunities to consider.
  • Rethinking Viral Video
    For many years, brands have gone to great lengths to ensure that their videos "go viral." They try to create funny, endearing or heart-wrenching ads that are compelling enough for people to share across their social channels. Some take it a step further by creating ads that are somewhat controversial to spark more conversations across Facebook and Twitter. While we always applaud great creative efforts, we believe these brands need to resthink their overall approach to video. The key to creating a successful video strategy in 2014 and beyond isn't just about going viral; it's about understanding what motivates consumers ...
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