We've found that the combination of a documentary-style approach with creative storytelling aiming to address social issues relevant to the brand's audience ultimately drives high viewership and social sharing. But what is the appeal of this format, and is it a sustainable method that will continue to capture viewer attention?
The mobile phone as a viewing device is growing by leaps, bounds and tall buildings too, according to new data from Ooyala shared in its just-released Global Video Index report.
The reach of SVOD should easily crest the 100 million home mark this year in North America, according to new figures from Digital TV Research. The firm predicts the number of SVOD households will land at 112 million by the end of 2016, an increase of 19 million from a year ago. Look for that number to rise to 138 million by 2021.
Over-the-top services can play nicely in the pay-TV services sandbox. That's the finding in a new GfK report on the use of digital media players like Apple TV, Chromecast and Roku.
With social media and Facebook under the microscope for its role in the news lately, an interesting new report reveals the depth of the impact of social video on brands.
Cord-cutting and cord-shaving could become the norm for a little less than half of pay-TV customers next year. That's a bold estimate, but given the growth in streaming services, it's not out of the realm of possibility. A research report from FocusVision and Zanthus found that 41% of 1,000 cable customers surveyed plan to snip the cable cord or cut back significantly in the year ahead.
The big three streaming services continue to dominate the over-the-top market, but a host of mid-size and smaller players are gaining traction. Netflix, Amazon Prime and Hulu are the most popular streaming video services, based on sheer number of subscribers, but the market is widening, according to a new survey from Parks Associates.
As more consumers sign up for over-the-top services, content providers are the best positioned players in the media business to capitalize on new opportunities. That's the conclusion of a report from Fitch Ratings analyzing who stands to benefit from the current shifts in video consumption.
The number of homes with more than one streaming service is rising. About 16% of U.S. viewing homes subscribe to multiple SVOD services, and that's up from 10% three years ago, according to a new study from GfK research.
While consumers are increasingly devouring TV shows and movies online and via over-the-top options, they're also still gobbling up snack-size programming. Indeed, short-form videos are raking in the viewers, according to a new report from Horowitz Research. About 44% of Internet users watch short videos daily, with 76% tuning in weekly. The study of 1,500 Internet users found that only 13% watch a short video less than once a week.