Cord-cutting and cord-shaving could become the norm for a little less than half of pay-TV customers next year. That's a bold estimate, but given the growth in streaming services, it's not out of the realm of possibility. A research report from FocusVision and Zanthus found that 41% of 1,000 cable customers surveyed plan to snip the cable cord or cut back significantly in the year ahead.
The big three streaming services continue to dominate the over-the-top market, but a host of mid-size and smaller players are gaining traction. Netflix, Amazon Prime and Hulu are the most popular streaming video services, based on sheer number of subscribers, but the market is widening, according to a new survey from Parks Associates.
As more consumers sign up for over-the-top services, content providers are the best positioned players in the media business to capitalize on new opportunities. That's the conclusion of a report from Fitch Ratings analyzing who stands to benefit from the current shifts in video consumption.
The number of homes with more than one streaming service is rising. About 16% of U.S. viewing homes subscribe to multiple SVOD services, and that's up from 10% three years ago, according to a new study from GfK research.
While consumers are increasingly devouring TV shows and movies online and via over-the-top options, they're also still gobbling up snack-size programming. Indeed, short-form videos are raking in the viewers, according to a new report from Horowitz Research. About 44% of Internet users watch short videos daily, with 76% tuning in weekly. The study of 1,500 Internet users found that only 13% watch a short video less than once a week.
Consumers are picking up their phones, well, all the time. Often, we watch videos of all variety on them, and we do it quite frequently. The year-over-year uptick in mobile viewing is noteworthy for content creators and brands as it provides insight into consumer behavior.
If you haven't tried multichannel pay TV, you might never miss it. So-called cord-nevers, especially those between the age of 20 to 35 who have never had a legacy pay-TV service, are usually quite content with streaming services. In fact, many of these "millennial cord-nevers" say they get everything they need when it comes to video entertainment from Netflix, Hulu and their SVOD brethren, according to a new report from The Diffusion Group (TDG).
Back-to-school video ads this summer collectively generated more than 133 million online views, and when broken down by creative appeal, humorous appeals generated the most views (more than 52 million).
Quick. Name one of the fastest-growing video ad units this year. You guessed mid-roll, right? Or maybe not. But this video workhorse ad unit is indeed growing at a quick clip this year. Mid-roll ads rose 24% in use year over year, jumping from 19% of ads in February 2015 to 33% in April, according to a report from Ooyala analyzing video ads across nearly 50 global premium publishers and broadcasters.
The number of over-the-top subscriptions has ramped up by 12% over the last two years. That's the finding of a new research study from Parks Associates reporting that consumer adoption of services like Netflix and Hulu has increased since the third quarter of 2014, even though password sharing is also up.