• John Lewis' Chart-Topping Holiday Hits
    With last year's holiday spending hitting $602 billion, retailers need to be ahead of the game when it comes to marketing and advertising. One retailer in particular, UK-based department store John Lewis, has been topping the list of online video campaigns year over year. So it comes as no surprise that we're already seeing success for its much anticipated 2015 campaign, "#ManOnTheMoon."
  • Video Marketing Ubiquitous For B2B Brands
    A full 96% of B2B organizations use video content marketing, according to an annual study fielded by the Web Video Marketing Council, Flimp Media and ReelSEO of 350 B2B companies.
  • Netflix TV Viewing Doubles in Three Years
    Netflix lovers love their Netflix -- a lot. Not only is the service adding subscribers by leaps and bounds, but its users are gobbling up more programming than ever. A survey of regular Netflix users said they watch 10 shows per week on Netflix and four movies. That's a rise from five shows per week three years ago, according to the research firm GfK, which conducted the study.
  • Broadcast Viewing Strong Even Among Cord-Cutters & -Shavers
    In the ongoing saga of whether to shave, cut or extol the cord, new data reveals broadcast viewing is holding steady even as cords are shortened.
  • Videos Can Bolster Holiday Buying
    One in four shoppers say that online videos are a regular source they turn to for gift ideas, and 32% of online shoppers intend to use video more this holiday season to inform their gift buying, according to a just-released study from Google/Ipsos MediaCT
  • Pay TV Dilemma: Cord-Snippers, -Shavers, -Nevers
    The rise of cord-nevers is a real threat to the pay-TV industry, but the number of cord-cutters is growing, too. Similar findings from two research firms illuminate the changing nature of consumers' relationship with their cable cord. For starters, Parks Associates reports that 10% of U.S. broadband homes have snipped the cord to cable TV, with 25% having done so in the last 12 months.
  • OTT Market Reaches 90% of Digital Video Viewers, Report Says
    The size of the streaming over-the-top video market in the United States should hit 181 million this year, according to eMarketer's first ever over-the-top video forecast. Sound huge? It is, because that figure includes YouTube, since the report takes into account individuals of any age who watch video on an app or Web site that bypasses traditional video distribution.
  • Most Consumers Satisfied Enough With Pay-TV Providers
    Most consumers don't have a huge interest in switching pay-TV providers -- and even though they're well aware of over-the-top options, those choices aren't luring them to make huge changes in services, according to a second-quarter marketplace survey from Digitalsmiths, a video discovery platform.
  • How Facebook Can Shine In Digital Video
    Everyone's been talking about Facebook challenging YouTube in the digital video space - but Facebook still has a lot of catching up to do. With over one billion viewers worldwide, YouTube still reigns as the digital video champion. We've found five key areas that Facebook must improve to best the reigning champion:
  • Video Use Rises On All Devices
    Are video appetites bottomless? Some may say so. At the very least, appetites keep growing. Nielsen's just-released total audience report found that video use across computers, smartphones and tablets jumped nearly 20% compared to a year ago.
« Previous Entries Next Entries »