• Is March Madness The New Super Bowl?
    TV ad spend on basketball's March Madness is second only to football's postseason numbers. A 30-second spot in the 2015 NCAA Championship game averaged $1.56 million, according to data from Kantar Media, compared to $4.4 million for a 30-second Super Bowl spot. So the question becomes: Can marketers get more bang for their buck with March Madness campaigns? And do they even need to spend on TV to make the most of March Madness?
  • Majority Of Digital Video Ad Spend To Come From Programmatic
    Programmatic advertising is on track for another year of robust growth in 2016, driven in part by strides in video ad buying in this fashion. In its latest report on the programmatic buying marketplace, eMarketer predicted that digital programmatic display ad spend will hit $22 billion this year, comprising 67% of the total digital display ad market in the US.
  • VOD Market Worldwide Rises
    Convenience drives revenue, as the video-on-demand market is proving. Driven by viewers' desire to watch when they want, the VOD market is growing at a rapid clip and generated $49 billion in worldwide revenue last year. That's up from $45 billion in 2014, according to Future Market Insights. The research firm predicted VOD revenue will hit $108.6 billion within 10 years.
  • Millennials Love Their Phone Like A TV
    If it seems as if watching video on cell phones is becoming a ubiquitous pastime, that's because it is. About 81% of Americans who use smartphones are now streaming video on those phones -- a trend driven in large part by those under 25, NPD Group says in a new report.
  • Nearly Half of Video Views Are Mobile
    Video viewing on mobile phones continues to enjoy robust growth. Underscoring the key role that such digital devices play in consumers' lives is this new statistic: 46% of all video views came from mobile phones in the fourth quarter, an increase of 35% from the same period a year ago.
  • What Has Technology Wrought? Trust Issues, For One
    I'm enthused about the potential for programmatic TV and video, and all digital ad forms, to change for the better in the ways advertising is bought and sold. But there are some things that I want to feel better about before I would advise any buyer or seller to put all their eggs in the programmatic basket.
  • Connected TVs In More Than Half Of U.S. Homes
    The rise in over-the-top viewing services has driven connected TV penetration to a majority. More than 52% of broadband homes now have at least one TV connected to the Web, which is an increase of 6 million homes from 2015, according to the latest research from The NPD Group.
  • SVODs Now In Majority Of Homes
    SVOD now has a majority. Streaming and video-on-demand usage has been growing quickly in the last year, and fresh analysis finds that the penetration of SVOD services has hit more than 50% of households in the United States, according to a just-released report from Pivotal Research. That takes into account services like Netflix, Amazon Prime and Hulu Plus. The overall figure is a rise from 43% penetration in February of 2015, for a total gain of 17%.
  • What Drives Creation Of User-Generated Content?
    What is it about one video that inspires a ton of spin-offs, while another gets none? We looked at the branded video campaigns from 2015 with the most user-generated content to pick out common themes and uncover what makes people engage with an ad in this way.
  • Online-Only Video Daily To-Do For Teens+
    Online video viewing has become a daily practice for teenagers and young adults. According to fresh research from Hub Entertainment Research, 53% of 16- to 24-year-olds with broadband access watch Web-only video daily. That compares to 76% of viewers who watch this type of content every week. Both figures underscore the increasing reach and interest in made-for-Web content.
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