• Video Poised To Command 80% Of Traffic
    In the next five years, video will stretch the limits of the Internet. Already a major traffic hog, Internet video will continue to dominate, accounting for 79% of global Web traffic by 2020. That's an increase of 63% from last year, according to Cisco, which just released its annual report on Internet traffic.
  • Cost, Not Original Programming, Matters Most To SVOD Subcribers
    There's no bottomless appetite for streaming video services after all. While most of the research on the over-the-top and SVOD markets lately has pointed to robust growth, as well as a near sky's-the-limit type of potential, a new report from GfK offers a bit of counterbalance, with findings that consumers might have reached their threshold on what they'll fork over each month for entertainment on-demand.
  • Mobile Drives Ad Spend & Content Creation, But Hurdles Remain
    While ad spending on digital video will continue to rise in the next few years, much of its growth will be fueled by mobile as well as by social media and on-demand viewing. ,These are among the findings in a just-released state of the industry report from video platform Ooyala.
  • What's The Best Time Of Year To Release Video Campaigns?
    Many factors influence the decision of when to release a new online video ad campaign and the type of media schedule to use when promoting it. A brand's goals, budget, industry, competitors, and the current state of the online video environment should all influence the strategy. Here are some tips on scheduling campaigns:
  • Social Video Ad Spend Rises
    Even though Facebook video ads play automatically, marketers still plan to increase their spend on the social media giant in this arena. Many also plan to invest more dollars in social video across other platforms as well, according to a just-released report from eMarketer surveying the state of social video advertising.
  • SVOD Penetration Grows
    Consumers are voting with their wallets in favor of subscription video services. Driven by the strength and near-ubiquity of Neflix, subscription VOD services have become more popular than ad-supported online streaming from sites like Hulu, according to a Hub Research study. The report found that in 2015, about 47% of U.S. consumers subscribed to an online streaming service, and that number jumped a whopping 21 points to 68% this year.
  • Pay TV Downgrades Linked To OTT
    Streaming video viewing and TV viewing go hand in hand -- except when they don't. While a number of studies have shown that streaming video viewers are avid TV watchers as well, many who actively use over-the-top services say they'll downgrade their multichannel video services in the coming months.
  • Broadcast Content Key To OTT Provider Success
    TV viewers are fond of streaming, and streamers like to watch TV. Ergo, the offering of broadcast programs can bolster the success of a streaming service. The percent of TV viewers who stream some of their TV shows has risen from 15% six years ago to 57% in 2016, according to new data from Horowitz Research.
  • OTT Churn Still High
    While the over-the-top industry has enjoyed tremendous growth lately, a new report shows consumers are also regularly canceling such services. Consider this: By the end of 2015, it was reported that about 20% of U.S. broadband homes had shuttered their over-the-top video service subscriptions in the past twelve months. That's a slight rise from the second quarter of 2015, when the snip-snip number came in at 18% overall.
  • Is March Madness The New Super Bowl?
    TV ad spend on basketball's March Madness is second only to football's postseason numbers. A 30-second spot in the 2015 NCAA Championship game averaged $1.56 million, according to data from Kantar Media, compared to $4.4 million for a 30-second Super Bowl spot. So the question becomes: Can marketers get more bang for their buck with March Madness campaigns? And do they even need to spend on TV to make the most of March Madness?
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