• Live Or VOD? That Is The Question
    I've produced or streamed thousands of corporate events since 1998. Since then, I've seen the different use cases of live video change. It went from an "add on" to a business or marketing event, to a core strategy and advanced way to connect with consumers around the world. But when marketers, brands and publishers that I speak are considering live video, their first question isn't about the benefits of live. Instead, they ask when they should use live video -- and when VOD is more important to reach a broader audience.
  • Facebook's Video Quality Problem
    Despite YouTube's dominance, online video is a hotly contested space. As social networks and streaming content providers fight for eyeballs, perhaps none are fighting harder for a bigger share of audience than Facebook. However, there are some fundamental challenges in place.
  • After Empowering Women In Branded Video, Who's Next?
    Branded videos about female empowerment are trending in a big way right now. But messaging that empowers women isn't a natural fit for every brand. So how can other brands capitalize on the benefits of this type of messaging?
  • Unleashing The Mobile Shopper
    As data continues to demonstrate that the path to purchase increasingly runs through smartphones and tablets, how do we optimize visuals, message and conversion mechanics within mobile video to make the environment ultra-shoppable? The challenge is using compelling creative formats to enable the purchase-inclined consumer to take action with a seamless user interface.
  • Multi-Screen Campaigns On Rise, But Analytics Sorely Lacking
    There is good news and bad news when it comes to multi-screen ad campaigns. The good news: Most marketers are on board, with 75% of advertisers now running multi-screen campaigns, according to a study of ad agency executives conducted by rich media ad provider Jivox in the second quarter. What's more, of those that don't run multi-screen campaigns, most are planning to do so.
  • Exceeding The Limits Of Crowdsourcing For Video Production
    The dominance of video in today's content-driven digital marketing world is hard to ignore. The growth of connected devices has led individuals to view more video on their televisions, smartphones, tablets, and PCs than ever before - often shopping for or researching products simultaneously. This "second screen" has led today's brand marketers to consider that screen agnosticism - the idea that video, no matter where it is seen - is becoming the simplest and most convenient way to reach their audience.
  • TomTom Reroutes With Its New Ad, Banned From TV
    TomTom's ad for a GPS cardio monitor for runners, featuring model Alexandria Morgan as she runs down the beach in a strapless bra, was banned from TV airing for provocative content. In the week since its online debut, the campaign has garnered more than 3.9 million views, 700 tweets, and 12,600 Facebook interactions.
  • Why Smart Advertisers Should Look To Smart TV
    Many marketers are starting to realize the potential of advertising via smart or connected televisions (Internet-enabled), but according to eMarketer, 60% of media buyers still don't know how to purchase video ads for a smart TV or a TV connected to a streaming device, like a Roku.
  • Number Of Connected TVs On Pace to Double in Three Years
    The devices are taking over. In three years, the number of connected TVs will double. By 2017, consumers will have brought home 204 million connected TV devices, more than double the number of projected U.S. Internet homes, according to NPD Connected Intelligence. Connected TV devices include video game consoles, streaming media players, Blu-ray devices and TVs.
  • Video Myth-Busters: Take One Step
    There's no question that video is booming, with more videos, creators, platforms and distribution channels than ever. For marketers, this has created a palpable sense of excitement and even a little bit of angst: so much to consider and so little time and budget! During times like these, it can be valuable to take a quick step back and assess some common myths before charging all-out in one direction or another:
« Previous Entries Next Entries »