The anytime/anywhere video consumption behavior of Millennials is driving the changing landscape of media. Over-the-top viewing has become mainstream, along with mobile device watching, according to a new report from Ooyala detailing the digital video market in 2017.
The new year brings a new appetite for video services. According to a just-released report from market research firm Parks Associates,the demand for over-the-top services continues to expand.
As more consumers sign up for over-the-top services, content providers are the best positioned players in the media business to capitalize on new opportunities. That's the conclusion of a report from Fitch Ratings analyzing who stands to benefit from the current shifts in video consumption.
In 2016, online video was driven by news, news, and more news. With a presidential election as well as the Olympics fueling demand, consumers gobbled up online video, according to a new report from FreeWheel.
More than three-quarters of consumers watch online video weekly, with a little more than half of consumers tuning in more than two hours every week. Habits beyond that vary widely from demographic to demographic. Men are more avid viewers, with 58% watching more than two hours per week, compared with 44% of women who do so that often, according to a new report from Limelight Networks assessing the state of online video via a survey of U.S. and U.K. users.
We've found that the combination of a documentary-style approach with creative storytelling aiming to address social issues relevant to the brand's audience ultimately drives high viewership and social sharing. But what is the appeal of this format, and is it a sustainable method that will continue to capture viewer attention?
The mobile phone as a viewing device is growing by leaps, bounds and tall buildings too, according to new data from Ooyala shared in its just-released Global Video Index report.
The reach of SVOD should easily crest the 100 million home mark this year in North America, according to new figures from Digital TV Research. The firm predicts the number of SVOD households will land at 112 million by the end of 2016, an increase of 19 million from a year ago. Look for that number to rise to 138 million by 2021.
Over-the-top services can play nicely in the pay-TV services sandbox. That's the finding in a new GfK report on the use of digital media players like Apple TV, Chromecast and Roku.
With social media and Facebook under the microscope for its role in the news lately, an interesting new report reveals the depth of the impact of social video on brands.