• SVODs Now In Majority Of Homes
    SVOD now has a majority. Streaming and video-on-demand usage has been growing quickly in the last year, and fresh analysis finds that the penetration of SVOD services has hit more than 50% of households in the United States, according to a just-released report from Pivotal Research. That takes into account services like Netflix, Amazon Prime and Hulu Plus. The overall figure is a rise from 43% penetration in February of 2015, for a total gain of 17%.
  • What Drives Creation Of User-Generated Content?
    What is it about one video that inspires a ton of spin-offs, while another gets none? We looked at the branded video campaigns from 2015 with the most user-generated content to pick out common themes and uncover what makes people engage with an ad in this way.
  • Online-Only Video Daily To-Do For Teens+
    Online video viewing has become a daily practice for teenagers and young adults. According to fresh research from Hub Entertainment Research, 53% of 16- to 24-year-olds with broadband access watch Web-only video daily. That compares to 76% of viewers who watch this type of content every week. Both figures underscore the increasing reach and interest in made-for-Web content.
  • Cross-Screen TV Data Use Grows In Video
    More marketers are harnessing cross-platform data in TV and video buys. Ad software provider Videology said the number of video campaigns in the United States that relied on an integration of TV data into digital video marketing more than doubled year over year. That comes from an analysis of campaigns run through Videology in the fourth quarter.
  • Mobile Video Growth To Skyrocket
    Ready for the mobile gold rush? Of course you are. Though truth be told, the pending growth in mobile video may be more like an avalanche. Cisco's newest report predicts massive upticks in the mobile video sector in the next few years.
  • Streaming Plays Nicely With Cable VOD, Netflix Is New Norm
    Streaming on-demand services now reach a majority of U.S homes. About 57% of U.S. households subscribe to over-the-top services from Netflix, Amazon Prime or Hulu, and nearly half of all adults stream from those services on a monthly basis, according to a new survey
  • Facebook Video Huge Growth Area
    Facebook is bullish on the potential of video advertising, and its focus will likely drive even more brands into the video ad fray this year -- with good reason. The company has said that users are watching 100 million hours of video daily on the social network. On its most recent earnings call in late January, the company encouraged marketers to experiment with its video ads, from short form to sound-off to longer ones.
  • Facebook Was Game-Changer For 2015 Branded Video Campaigns
    2015 was a great year for online branded video, with huge viewership growth aided by Facebook's emergence as a major video platform for brands. All branded videos tracked had a combined total of over 22 billion views - an 88% increase from 2014's 12 billion views.
  • Millennials Prefer TV Shows, But Like to Watch Online
    All digital video eyes are on Millennials. Their habits are closely observed since they're the demographic that will determine the future look, shape and feel of TV and video services. What do they watch and how? What will they spend money on when it comes to video? And what will they avoid? Surprisingly, Millennials aren't just watching short clips. The video content most watched by Millennials is full-length TV shows, followed by movies, according to a recent TiVo study on viewing habits of various demos.
  • Vast Difference In Program & Ad Viewing Highlighted By Millennials Stats
    There was a time when television program viewing was a perfect surrogate for ad viewership. Since the remote control - the first ad-avoidance technology - that surrogacy relationship has devolved to next to nothing. The good news for producers of television and video programming is that the content form is alive and well, and much in demand by young and old alike.The bad news is that this newfangled World Wide Web distribution channel has not only stripped power from legacy distributors and given power to new technologies, but has provided the most effective ad-avoidance tools ever. Content viewing and ad ...
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