• Is NFC The Next Big Opportunity For Video Advertising?
    In Steven Spielberg's 2002 film "Minority Report," a pre couch-jumping Tom Cruise plays a hero cop in a dystopian 2054 America. One of the more memorable details in the film (perhaps owing to its chilling implications) was the presence of retina-scanning billboards that beam custom-tailored ads directly into one's skull. (You can watch the scene here.) If you know anything about near-field communication, though, you probably won't be surprised to learn that this technology, albeit in a slightly less Orwellian form, has hit the streets 40 years earlier than Spielberg predicted. All of this is to say that as science ...
  • Mobile's Fortune Drives Digital Video Growth
    Online video viewing is on the rise, and so are online video dollars. Okay, fine, that's not rocket science to connect the two. Even so, a handful of new research reports point to a sustained surge in the online video ad market that's being fueled by consumer reliance on mobile devices, both smartphones and tablets.
  • A Bipartisan Ad Strategy: Get Digital Video And TV Into the Same Camp
    With midterm elections this week, reports of campaigns spending record-breaking amounts on political advertising are all over the news. And while TV is definitely at the heart of this massive industry, the rise of online video begs the question: Are political advertisers exploiting the digital medium to their best advantage?
  • Big Video Data: The Value Of Going Viral
    Everybody wants to make a viral video. Some content publishers have their eyes on the marketing dollars a viral video promises, which can rise into the hundreds of thousands. Others are looking for a little name recognition in their quest to gain Gangnam Style-esque notoriety. Still others, it seems, unwittingly become Internet heroes overnight after a friend posts a video of them jumping a tricycle over a pool (and failing hilariously). But what really makes a viral video so valuable? What does it look like on the backend? What all these drivers have in common - among publishers of all ...
  • Where Are All The Big Halloween Video Campaigns?
    Brands love to create online video campaigns for big events. They produce a plethora of content for the Super Bowl, the World Cup, the winter holidays, April Fools' Day, and Mother's Day. And yet, few brands produce online video content for Halloween, despite a Harris Poll finding that Halloween is the third favorite holiday among Americans, after Christmas and Thanksgiving.
  • Report: Online Video Casts Wider Net To Auto, Restaurants, Finance
    A broader range of marketers are spending money in online video campaigns with increased share of spending coming from auto, restaurants, financial services, entertainment and travel brands. That's one of the top-level findings in a new report from ad platform Videology analyzing impressions delivered across its service in the third quarter.
  • The Always Engaging Consumer And The Good Old Funnel
    As consumers are spending more time with media than ever before, they are becoming device- and platform-agnostic. They pivot and traverse freely as they navigate their day, using whatever device is available and right for the moment's mindset. This new device dexterity has real implications for media planning that extend beyond diversifying budgetary allocations and media mix.
  • YouTube Didn't Create The Problem
    I have have been vocal on the shortcomings producers and publishers face when they build their business models entirely around YouTube (see my articles "YouTube Isn't Enough" and "Monetization More Valuable than YouTube Views"). However, I feel that I need to make a clarification: The problem has never been YouTube's.
  • Bigfoot: Our Search For The Viral Video
    A recent New York Times article by Alina Tugend, "Sometimes Second-Best Makes a Better Role Model," supports the notion that ultra-gifted superstars, in any field, may be poor role models. The idea is that people from Miguel Cabrera to Sheryl Sandberg are so exceptional that it becomes difficult, if not useless, to emulate their path or use them as a beacon. Tugend goes on to explain that consistent, high-level performers may be better role models. The same can also be said for digital video and other forms of content marketing - and the relentless search for a viral video.
  • Mobile Video Growing for Millennials -- Programmatic Mobile Also On Rise
    Mobile is hot -- but you knew that already. What is new on this front is how hot and whom mobile wins over. A pair of recent studies sheds light for digital marketers mapping out mobile campaigns.
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