By most accounts, cord-cutting continued at the usual pace at pay-TV providers in the second quarter, but it didn't speed up. That's the conclusion of Wall Street firm MoffetNathanson. The researcher noted that pay-TV providers lost 757,000 subscribers in the second quarter, with a decline of 1.29 million over the last year. While that isn't necessarily news to sing about, the declines are steady as far as declines go. In short, cord-cutting has still not caused a mass exodus from multichannel providers.
Connected TV use has nearly doubled in the last year for the 18- to 49-year-old demo, according to a new report from Pivotal Researchreleased this week. The firm found that 8.5% of all TV usage in July was routed through connected TVs, such as via Roku, Apple TV and Chromecast. That's a big jump from the 4.9% usage rate from the year-ago period, and the 1.9% Pivotal reported in July 2014.
About two-thirds of Internet users around the world tune into either short-form or long-form video-on-demand on a regular basis. That's the finding of a new report from eMarketer, taking the temperature of global digital video. The verdict? Video still has long legs and lots of growth ahead, especially on mobile devices.
The world's largest sporting spectacle is upon us, and digital video advertisers are looking forward to seeing the rewards of the video ad campaigns they have been preparing for the last few months. Rightfully so. Due to the growing audience for online video, the 2016 Summer Olympics is on track to be the biggest Olympics for digital video advertising yet.
Many marketers have long held the assumption that branded content performs better than standard ad units. A just-released study from Nielsen bolsters this belief in the video arena. The research giant studied more than 100 pieces of branded content, such as online video series as well as product integrations within a TV show. Nielsen reports that brand recall and brand lift are usually higher with branded content than pre-roll ads. These findings can be helpful, especially as ad blocker use continues to rise.
About two-thirds of adults use a subscription VOD service, and nearly half use that service as much as or more than their pay-TV service. That's the finding of a recent survey of 1,000 U.S. consumers conducted by IBM Cloud Video. Younger consumers use SVOD even more frequently; 72% of millennials say they watch SVOD services as much as or more than pay TV.
Video advertising on Facebook is on a fast track for growth. According to a new report from ad software firm Mixpo, the use of video campaigns, from paid ads to boosted posts, is rising on the social networking giant.
The programmatic video market continues to grow at a rapid pace. The latest estimate pegs programmatic TV spend to more than double over the next few years, according to a new report from eMarketer. Ad spend on programmatic TV should hit $2.16 billion next year, up from $710 million this year, the researcher said in its first-ever report forecasting programmatic TV. What's more, it'll double again and reach $4.4 billion by 2018.
More Americans are using connected TVs now than a year ago. About 74% of online Americans use some form of Internet-connected TV set, and that's a big jump from 59% last year, according to new research from Frank N. Magid Associates.
Digital video advertising remains on a fast track for growth, but its trajectory is slowing. That's not a surprise, per se, given how quickly this segment rose over the last decade. Nevertheless, a new study from eMarketer shows how U.S. digital video ad spend will likely play out in the next four to five years.