The agency group says the "first-to-market" data is part of an exclusive deal with consumer data giant NCSolutio ...
Today's Top News
MediaDailyNewsMRC Releases Invalid Traffic Update, Includes Property-Level Reporting
The new guidance reflects rapidly emerging forms of invalid traffic that already is setting the stage for future discussions and updates, including potentially qualitative ones. ...
Sneaker, made from food waste and recycled materials, is priced to reflect annual cost of food waste f ...
The digital fashion brand hopes to win back shoppers with a "Friends For Life" campaign. ...
"I don't know that we have to match them, right? But I would like to continue to increa ...
The IAB and MRC guidelines account for interactive and immersive formats and experiences that are capable in AR-bas ...
"Porsche and fashion are connected, and have been for decades," says Ayesha Coker, vice president of marketing f ...
MRC accreditation for Video Viewable Impressions for CTV will help identify issues with ads that have run ...
Despite only being deployed in an estimated 7% of marketing activities, marketers say it has already boosted sal ...
WPP Loses Ground In The First Quarter
The holding company said it posted growth in the UK and Europe but those gains were off-set ...
Digital Video To See Higher 2024 Ad-Spend Share Than Linear TV: IAB
Digital video is expected to grow 16% vs. a year ago to $62.9 billion, according to an I ...
Linear TV Drives Higher Engagement For QSRs Than Streaming, Study Finds
Consumers were 5% more likely to engage with QSR ads on linear TV vs. streaming platforms, according ...
Divided FCC Brings Back Obama-Era Open Internet Rules
The FCC on Thursday voted along party lines to reinstate net neutrality rules that prohibit carriers from blocki ...
Meta Enhances AI Technology On New Ray-Ban Collab
Meta has announced updates to its line of Ray-Ban smart glasses, which take videos, photos, livestream and mor ...
Peacock Q1: Subscribers Rise 3M, Revenue Higher, Losses Continue
Although Peacock added another three million paid subscribers in Q1 to 34 million, losses continued, according to t ...
Ad Council Young Adult Videos Support Peer-to-Peer Mental Health Convos
Content creator and former "Dance Moms" star Nia Sioux leads "Real conversations on mental health." ...
Aquila Power Catamarans Taps Spark As Its First Creative, Brand Strategy Agency
The client is expanding operations across the Americas, APAC, and Europe and touts its boating design capabilities ...
Simon Appointed Chief Creative Officer For BMB
Laurent Simon will oversee a portfolio that includes Samsung, Rana, Farrow & Ball and Bonne Maman. ...
Stella Artois Revels In 'Missing' Chalices
The three radio spots use a heist motif, imagining conversations between bar-goers planning chalice robberies. ...
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Find Out More »OPINION
"I'm gonna need you to step out of the vehicle and take a pregnancy test," an officer says to a young woman in "Fugitive." ...
All eyes will be on a sprawling, 90-minute panel discussion event next Monday about no less a subject than the future of news. ...
Nike's relationship with Clark began in 2022 during her time in college at the University of Iowa under the NCAA's "Name, Image, and Likeness" program. ...
