Research Reports

Digital Services Study

Tapping the Latest Digital Goldmine: What SMBs Spend on Marketing Services; Immediate Download

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SMB Mobile Adoption Study

Where small and medium businesses are spending on mobile and what they see working for them; Available for Immediate Download

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Mobile, Tablet Study

The Mobile Study: Adoption, Metrics & Market Perception; Available for Immediate Download

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Online Co-op Advertising Study

How co-op programs work, who's using them and the 175 brands that offer them; available for immediate download

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2012 Ad Spending: Mid-Year Update

Mid-Year Update: The Ultimate 2012 Consensus Forecast: A Compilation of Data and Viewpoints About the Future of Ad Spending; Immediate Download

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Coupons Deals Study

Consumer & Advertiser Coupons/Deals Study; Available for Immediate Download


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Mobile Shopper/M-Commerce Report

Mobile Shopper/M-Commerce Study; Available for Immediate Download

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Small-Medium Business Advertiser Study

The “Small and Medium Business Advertiser Survey” from Borrell Associates; Available for Immediate Download

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Ad Exchange Study: Adoption, Market Perception & Future Plans

Inlcudes budgeting plans for ad exchanges and demand side platforms for the next 12 months, current and planned uses of exchanges and what each is best used for. Available for immediate download.

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Online Video Study

Online Video Study: Trends in Buying Online Video Advertising. Available for immediate download.

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Video Marketing Study

The TV, Online, Mobile VIDEO Future: Video advertising patterns for the next 12 months to help media planners, buyers and brands. Available for Immediate Download

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Mobile Advertising Study

Mobile Advertising Study: Potential vs. Hype; Spending plans for next 12 months; What platforms are working best; Available for Immediate Download

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