Market and media intelligence is required for each step in the media planning and implementation process. The Center for Media Research helps to acquire, organize, analyze and present the necessary statistical and qualitative information to support or direct strategic decisions… and make those decisions fast and accurately.

The parent company, MediaPost Communications, has brought you timely, practical information to help media professionals utilize the internet effectively. Recognizing the tremendous demand for sound data and reliable information covering all advertising media, MediaPost is launching and growing this site to become a dependable source of research material, to develop a better awareness of breaking market conditions, projectable data for media planning and buying, synthesized studies on topics of vital interest to buyers and planners, and links to identified sources and resource material.

The Center for Media Research will deliver a daily newsletter… Research Brief; a weekly white paper on a topic of immediate interest along with a summary of the week's findings… the Research Roundup; excerpts and abstracts from published studies for your review or access the complete report… Reports & Studies; and the Research Library to display, archive and access valuable statistical and commercial data for planning and decision making.

You will be able to select one of our listed Planning Partners directly to acquire research studies or other periodic materials.

The constant research digging, reporting and writing by the Center For Media Research will keep you informed about the marketplace, aware of the media serving it, abreast of the breaking opportunities, and in tune with the world. Depend on it!