http://www.mediapost.com/publications/ Prime slabs of fresh research, each day from the Center for Media Research. en-us Copyright 2010 MediaPost Communications http://www.mediapost.com/rss Fri, 12 Mar 2010 07:12:23 EST This Insights report provides a snapshot of usage trends and audience data over public Wi-Fi for the fourth quarter of 2009, for the total number of locations at the end of the reporting period according to the JiWire hotspot registry of over 289,000 public Wi-Fi locations in 140 countries. JiWire projects a 15% increase in free Wi?Fi locations in the U.S. this year, which will bring free Wi-Fi to 52% of the total number of public Wi-Fi locations. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123815Jack Loechner <jack@mediapost.com>Thu, 11 Mar 2010 09:15:43 ESTAccording to Online Retail Payments Forecast 2010 - 2014 by Javelin Strategy and Research, the online channel is continuing to grow in its importance to consumers. Today, 63% of consumers indicate that they are comfortable or very comfortable with shopping online, but 22% report they never make purchases online or haven't made one in the past 12 months. The study indicates that 70% of US consumers used a major credit card to make an online purchase during 2009. The only other two options used by more than 50% of respondents were major debit cards, and an online payment service such as PayPal or Google Checkout. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123814Jack Loechner <jack@mediapost.com>Wed, 10 Mar 2010 08:15:07 ESTAccording to The Nielsen Company, the TV audience for the Winter Olympics is predominantly female, unlike the male-favored Super Bowl. Through February 21, an estimated 56% of Olympic viewers are female, while 44% are male. Super Bowl viewership earlier this month was almost the exact opposite, with its audience composed of 54% males and 46% females. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123813Jack Loechner <jack@mediapost.com>Tue, 09 Mar 2010 09:30:38 ESTAs a follow up on a recent Research Brief about Millenials, here's an appropriate analysis of the Boomers, an earlief generation, according to Dr. Bob Deutsch of marketing firm Brain Sells. The Baby Boom generation is classified as people born between 1946 and 1964, meaning the oldest Baby Boomers turn 65 in 2011. Boomers are still vital and evolving even as they approach retirement age, concludes the report. In the US alone, more than 3.5 million babies were born in 1946. Our conception of Seniors, what Boomers soon will be, is highly stereotyped, says the report. Baby Boomers can be labeled Pragmatic Idealists. As a demographic they are a glass-half-full group. They feel they can make things the way they want them to be, or at least engage with the forces at work to tilt the odds 51% in their favor. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123812Jack Loechner <jack@mediapost.com>Mon, 08 Mar 2010 08:15:58 ESTAccording to a recent survey by American Express, 71% of parents with children between the ages six and 16 say their children understand that we are in a recession. This number suggests that talks about the current economic environment are happening at kitchen tables across the country. The survey also reveals that 91% of parents say they are committed to instilling lessons of financial responsibility upon their children in 2010. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123652Jack Loechner <jack@mediapost.com>Fri, 05 Mar 2010 08:15:18 ESTAccording to The Compete Online Shopper Intelligence study, over 80 million consumers use shopping comparison sites every month. Sites like Cnet, Bizrate, and Yahoo! Shopping each attract over 20 million shoppers. Only 6% of consumers surveyed as part of the study indicated that they conducted no research prior to their last online purchase. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123651Jack Loechner <jack@mediapost.com>Thu, 04 Mar 2010 09:45:14 ESTThe Pew Research Center's most ambitious examination to date of America's newest generation, the 50 million Millennials, is prefaced with the admission that most readers don't need a team of researchers to tell them that the typical 20 year-old, 45 year-old, and 70 year-old are likely to be different from one another. People already know that. At the same time, the authors recognize the difficulty in completely disentangling the multiple reasons that generations differ. At any given moment in time, age group differences can be the result of three overlapping processes, says the report. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123552Jack Loechner <jack@mediapost.com>Wed, 03 Mar 2010 09:15:47 ESTThe third wave of the Small Business Success Index, by Network Solutions and the University of Maryland's Robert H. Smith School of Business, reports social media adoption by small businesses has doubled from 12% to 24% in the last year. Small businesses are increasingly investing in applications including blogs, Facebook and LinkedIn profiles. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123455Jack Loechner <jack@mediapost.com>Tue, 02 Mar 2010 08:15:17 ESTAccording to statistics from Coupons.com, savings offered through the Company's outlets grew 170% in value during 2009 to more than $858 million. By comparison, growth measures for newspaper coupon value last year ranged from 8% (per TNS Media Intelligence) to 16% (estimate from retail consultant Inmar.) As a result, says the report, redemption values on its digital offering outstripped the increase in newspaper-based coupons by more than 10 to 1. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123365Jack Loechner <jack@mediapost.com>Mon, 01 Mar 2010 08:15:50 ESTA joint ANA and Forrester Research survey of more than 100 national advertisers, representing nearly $14 billion in measured media budgets, finds that 62% say that TV advertising is less effective than it used to be. Though they still express faith in the future of the 30-second spot, they express dissatisfaction with the current measurement techniques, an interest in more targeted ads, and a desire for less ad clutter and more relevance. Respondents to the study said their TV ad spending will remain flat this year. They also reported allocating only 41% of their media budgets to television last year versus 58% in our 2008 survey. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122889Jack Loechner <jack@mediapost.com>Fri, 26 Feb 2010 08:15:04 EST