Seth Haberman
Visible World Founder & CEOUnder Seth’s vision and leadership, Visible World has emerged as a technology leader in the field of advanced video advertising by enabling new levels of automation and efficiency in the targeting, customization, trafficking and delivery of video ads. Seth Haberman founded Visible World in 2000 to transform advertising production and delivery to achieve greater relevance and effectiveness. In recognition of technological innovation, Visible World was awarded the Technology & Engineering Emmy for Development and Implementation of Automatically Assembled Dynamic Customized TV Advertising in 2007. Seth’s innovative approach to video advertising has been recognized by leading industry experts including Jack Myers, who identified Visible World as one of the top 25 media innovators of 2003. Seth has been featured as a speaker at The MIT Forum, the RVC Technology Conference, and at the ANA’s Advertising Management committee meeting on "Innovations that Marketers Must Be Familiar With." Seth was featured for his pioneering thinking in Details Magazine’s 2007 Mavericks Issue, as well as in Media Magazine’s 2004 “Top100 People to Know in Media.”
Meet Seth at:
Panel: Bulls-Eye Or Just More Bull: Is Targeted TV Finally On Target?
Date/Time: 9:30 AM
The idea of precision ad targeting is as old as the classic John Wanamaker line (“I know that half my advertising is wasted, I just don’t know which half”), but television continues to be bought and sold on the basis of crude surrogates like age/sex demographics. When will the age of individually targetable TV advertising finally arrives? Who might make it happen? What are the necessary changes in an increasingly complicated TV advertising marketplace to make TV a more precise tool for marketers?
