Reuben SteigerMethod Principal
As a Principal in Method’s New York studio, Reuben works with our clients to help define business strategies that our team can translate that into world-class products.
Reuben has spent the bulk of his career building products that improve people's connections with each other through computer interfaces, a logical choice for the child of an anthropologist and a computer scientist. Prior to joining Method, Reuben was the Managing Director of the IPG Media Lab, Interpublic Group's advanced research facility in midtown Manhattan. There he designed and launched technologies with the potential to change the way we live.
Meet Reuben at:
Panel: The Transmedium Is the Message: The Era Of Transmedia Storytelling
Date/Time: 2:00 PM Reuben Steiger, SVP and General Manager of IPG Media Lab in New York, will present a series of case studies illustrating how video story-telling is evolving as content and viewers traverse screens, and what the implications are for advertisers, agencies and content creators. Following his presentation, there will be a panel discussion focusing on the creative process, building an audience, the roles of different outlets in revealing the narrative, and what the value proposition is to potential sponsors.
View Reuben Steiger’s presentation slides
View Steve Coulson’s presentation slides
View Noah Harlan’s presentation slides
View Denise Smith’s presentation slides