Dave Morgan is the CEO and founder of Simulmedia, a New York based marketing technology company that uses data, science and software to drive guaranteed business outcomes for advertisers through traditional TV marketing. He previously founded and ran both TACODA, Inc., an online advertising company that pioneered behavioral online marketing and was acquired by AOL in 2007 for $275 million, and Real Media, Inc., one of the world’s first ad serving and online ad network companies and a predecessor to 24/7 Real Media (TFSM), which was later sold to WPP for $649 million. After the sale of TACODA, Dave served as Executive Vice President, Global Advertising Strategy, at AOL, a Time Warner Company (TWX).
A lawyer by training, Dave served as General Counsel and Director of New Media Ventures at the Pennsylvania Newspaper Association in the early 1990’s.
Mr. Morgan is a Political Science graduate of The Pennsylvania State University and holds a J.D. from the Dickinson School of Law. He is the former chairman and ex-officio member of the board of the International Radio and Television Society (IRTS) and currently serves on the Board of Directors for the Advertising Research Foundation. Mr. Morgan, his wife Lorea Canales, and their two daughters live in Manhattan.
Meet Dave at:
Panel: Bulls-Eye Or Just More Bull: Is Targeted TV Finally On Target?
Date/Time: 9:30 AM
The idea of precision ad targeting is as old as the classic John Wanamaker line (“I know that half my advertising is wasted, I just don’t know which half”), but television continues to be bought and sold on the basis of crude surrogates like age/sex demographics. When will the age of individually targetable TV advertising finally arrives? Who might make it happen? What are the necessary changes in an increasingly complicated TV advertising marketplace to make TV a more precise tool for marketers?
