Dave Morgan is the CEO and founder of Simulmedia, Inc., a New York City-based start-up building a targeted advertising network for the US television industry.
Mr. Morgan previously founded and ran both TACODA, Inc., an online advertising company that pioneered behavioral online marketing and was acquired by AOL in 2007 for $275 million, and Real Media, Inc., one of the world’s first ad serving and online ad network companies and a predecessor to 24/7 Real Media (TFSM), which was later sold to WPP for $649 million. After the sale of TACODA, Mr. Morgan served as Executive Vice President, Global Advertising Strategy, at AOL, a Time Warner Company (TWX).
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Panel: Bulls-Eye Or Just More Bull: Is Targeted TV Finally On Target?
Date/Time: 9:30 AM
The idea of precision ad targeting is as old as the classic John Wanamaker line (“I know that half my advertising is wasted, I just don’t know which half”), but television continues to be bought and sold on the basis of crude surrogates like age/sex demographics. When will the age of individually targetable TV advertising finally arrives? Who might make it happen? What are the necessary changes in an increasingly complicated TV advertising marketplace to make TV a more precise tool for marketers?