Michael Kubin

Invidi Technologies Executive Vice President

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Panel: Bulls-Eye Or Just More Bull: Is Targeted TV Finally On Target?
Date/Time: 9:30 AM The idea of precision ad targeting is as old as the classic John Wanamaker line (“I know that half my advertising is wasted, I just don’t know which half”), but television continues to be bought and sold on the basis of crude surrogates like age/sex demographics. When will the age of individually targetable TV advertising finally arrives? Who might make it happen? What are the necessary changes in an increasingly complicated TV advertising marketplace to make TV a more precise tool for marketers?

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