Terese Herbig

TRA SVP, Sales & Marketing

Terese Herbig, SVP Sales & Marketing at TRA, Inc since July 2009, has dedicated her 20+ year career to consulting CPG and Media Agencies on leveraging information to improve business results. Today, she works with more than 40 brands and agencies to harness and implement the power of TRA’s patented solution to improve the return on media investments. Prior to TRA, Terese built and led the CPG vertical for IAG which was acquired by Nielsen. She also has held senior global marketing and sales management positions with IRI, Nielsen, and SAMI/Burke where she developed and managed key relationships with major CPG firms and retailers including P&G, Kraft, Pepsi, Wal-Mart, Target, Walgreens, Kroger and many others.

Meet Terese at:

Panel: Analyzing Set-Top Box Data
Date/Time: 12:15 PM
Set-top box data opportunities are beginning to play a role today in helping agencies and marketers drive more efficient reach and plan more effectively.  How can you leverage new data sources to manage a broader portfolio of ad inventory--without sacrificing brand fit? How can we move beyond general target buckets—where everyone is just an age and sex characteristic—with an end goal of getting a better return on investment?

View Cathy Hetzel’s presentation slides
View Tara Maitra’s presentation slides
View George Shababb’s presentation slides

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