Pat IversThe Band Co-Founder,Executive Vice President, Advertising Sales
Pat Ivers is Executive Vice President of Delivery Agent and founder of The Band Inc. In his present role, Ivers oversees all aspects of advertising sales and development for The Band Inc. as well as its parent company, Delivery Agent. The Band is aggressively focused on developing and managing the complexities of advanced advertising campaigns for Advertising Agencies and their clients. With Delivery Agent, Ivers oversees digital advertising and commerce related opportunities for their television and league partners. Ivers cofounded The Band in 2006 with his business partner David Rudnick. In 2010, The Band was acquired by San Francisco based Delivery Agent – the leader of ecommerce solutions to the television industry. Prior to putting The Band together, Ivers served in a leadership capacity with Comcast Spotlight; AT&T Broadband and TCI (cable ad sales), Turner Media Group (satellite ad sales), Harris & Love Advertising and Davis, Ball and Columbato Advertising (account management for national and regional Advertising Accounts).
Meet Pat at:
Panel: The Real Action With Interaction
Date/Time: 4:30 PM Ever since the earliest interactive TV test beds – QUBE, Full-Service Network, etc. – the TV industry has promised Madison Avenue that it was on the cusp of a new era of interactivity that would transform the television set into a two-way story-telling and selling machine. That was a quarter century ago. After decades of fits and false starts, is interactive TV finally becoming a reality?