Chris PyneMediaCom US Chief Strategy Officer
At MediaCom, Chris’ role is to ensure that each client team delivers exceptional, consistent standards in our work, and to make certain that we always connect this work with the overall business strategies of our clients. Chris has helped develop gold standard planning implementation processes for client teams across agencies, and is currently overseeing the roll out of GSPI across MediaCom USA.
Chris joined MediaCom in 2010 as Chief Client Strategy Officer to provide strategic leadership across account teams.
Meet Chris at:
Panel: Video Neutral Planning
Date/Time: 10:15 AM For years, agencies have been replacing the word “television” with “video” in their buying groups, but is Madison Avenue really ready for the concept of video-neutral planning, targeting consumers across a multitude of screens on-the-air, online and on-the-go? Can, or should video advertising be planned and bought as a format vs. a distribution medium?