http://www.mediapost.com/publications/ Experts talk Google, Yahoo, Bing, SEO, SEM and everything in-between. en-us Copyright 2010 MediaPost Communications http://www.mediapost.com/rss Thu, 11 Mar 2010 22:12:31 EST In my last column, I talked about Steve Ballmer ruminating about the future of search. Steve isn't the only guy thinking about this. I think we (and by we, I mean anyone remotely connected to the search industry) all agree that we're at the cusp of a sea-change in our world. So, with another Search Insider Summit rapidly approaching, the folks at MediaPost and I have decided to turn the entire summit over to that one central question: Where is search going? http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124101Gord Hotchkiss <>Thu, 11 Mar 2010 13:15:32 ESTThis is the fifth in a series of columns I'm publishing in MediaPost featuring excerpts of interviews I've conducted while writing my book, "Everything I Know About Marketing I Learned From Google," Previous installments included a double feature with Paul Gunning and John Battelle. Like the Octomom or the Gosselins, there's no turning back after your first set of multiples -- so, today, I'll offer up 11 marketing all-stars weighing in on the same theme: What makes Google such a unique company? Why has it been so successful? http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123990Aaron Goldman <>Wed, 10 Mar 2010 10:15:05 ESTEnvironmentally minded SEO geeks, here is your mission: make it easier to find the answers to complex queries like "What is the best response to climate change?" http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123934Kaila Colbin <>Tue, 09 Mar 2010 13:30:31 ESTIn our business, there are a variety of organizations driving a flurry of data innovation right now. But can these new and/or enhanced platforms really usher in a new era of SEM and analytics? http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123818Rob Griffin <>Mon, 08 Mar 2010 10:45:25 ESTSearch as it exists today proved to be the perfect crystallization of a revenue model, a beautifully simple evolution that had all the right pieces falling into place at just the right time. It was a rare occurrence in the messy and organic online world, one that Google capitalized on to the tune of several billion dollars. But it's unrealistic to think that this crystallization of revenue opportunity can survive for long or morph into something equally universal, simple and effective. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123658Gord Hotchkiss <>Thu, 04 Mar 2010 10:17:45 ESTFor all of the amazing changes that are going on right now in search marketing, there is a certain aspect of each new innovation that calls back to the basics of search engine marketing, and marketing itself. So with this in mind, here are a few of the big topics that have changed SEM, along with why sustainable search practices will be the best course for navigating the new world of real-time, personalized, Caffeine, and socially-influenced search. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123631Rob Garner <>Wed, 03 Mar 2010 15:31:23 ESTThe more holistic you can make your marketing efforts -- obviously, without spreading them too thin -- the better off you'll be. Even with word of mouth, we often have to hear a message from multiple sources before we decide to try or buy. But with each successive exposure, our interest grows, until finally even the most hard-core laggard among us will give in and create a Twitter account or virtual farm. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123489Kaila Colbin <>Tue, 02 Mar 2010 10:31:31 ESTGoogle's having a tough time in Europe. Last week, an Italian judge found three of the company's local executives guilty in a privacy violation case because they allowed a teenage user of YouTube to post a video in which an autistic boy was bullied by other youngsters. Separately, Google received a letter last month from a unit of the European Union warning the company that it is likely breaking EU privacy laws. Such are the challenges of indexing the world's information and unshackling individual expression. Both issues highlight the differences between the United States, where Google was born, and much of the rest of the world. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123375Derek Gordon <>Mon, 01 Mar 2010 10:30:02 ESTWhatever the result of the legal proceedings against four Google employees in Italy, the trial will be a watershed moment for video search. For all the legal discussion, this is ultimately a search problem -- specifically, a problem for video search. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123306Steve Baldwin <>Fri, 26 Feb 2010 11:30:14 ESTMy last two columns explored decisiveness within a very defined scope: college students picking courses. I did that by analyzing an interesting study conducted by Wesleyan University, which used eye tracking to show how decisive and indecisive people differed in their processing of information. The research reminded me of a study we did 7 years ago tracking different ways people use search results. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123255Gord Hotchkiss <>Thu, 25 Feb 2010 15:15:24 EST