Agenda
December 03, 2008
6:00 PM
Welcome Reception Cocktail Party
December 04, 2008
8:30 AM
Keynote Panel: Inside The Obama Online Strategy
9:15 AM
Conversation: Bridging the Data Divide
9:45 AM
Round-tables: Making Data Driven Decisions
10:30 AM
Conversation: Advanced SEO Strategies
11:00 AM
Round-tables: Advanced SEO Strategies
11:45 AM
Round-tables: Best PPC Practices
12:30 PM
Sponsored Lunch & Learn Presentation
1:30 PM
Summit Activities
6:30 PM
Cocktail Party
7:00 PM
Private Fireside Dinner
December 05, 2008
8:15 AM
Sponsored Breakfast Presentation
9:00 AM
Power Panel: The Google Universe
9:45 AM
Panel: Search and Emerging Platforms -- What’s Next?
10:30 AM
Round-tables: What’s Coming and What Should I Do About It?
11:15 AM
Panel: Silo Smashing -- Putting Search at the Center of Your Marketing Mix
11:45 AM
Round-tables: Silo Smashing
12:30 PM
Sponsored Lunch & Learn Presentation
1:30 PM
Summit Activities
6:30 PM
Cocktail Party
7:30 PM
Dinner
December 06, 2008
8:15 AM
Sponsored Breakfast Presentation
9:00 AM
Introduction: In-House Search Marketing Day
9:15 AM
Panel: There’s Three Sides to Everything
10:00 AM
Round-tables: The Three Sides
10:45 AM
Round-tables: Social Media
11:30 AM
Round-tables: In-House Marketer Issues
12:15 PM
Recap and Lunch
Thanks To Our Sponsors
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Gord Hotchkiss , SVP, Mediative
Corina Constantin , Director, Decision Sciences, Didit Labs
Ben Seslija , Senior Director, Acquisition and Analytics, Clickable
Esco Strong , Director, Display Marketplaces Strategy, Microsoft
Jeremy Crane , Managing Director, Search and Online Media, Compete, Inc
Rand Fishkin , CEO & Founder, SEOmoz.org
Bob Heyman , Senior Partner, Digital Automat and co-author of Digital Engagement
Joshua Palau , VP, Marketing, Comcast
Olivier Lemaignen , Director, Consumer Marketing, Invisalign
Danny Sullivan , Editor-in-Chief, Search Engine Land
David Berkowitz , VP of Emerging Media, 360i
Jenn Mathews , Director of Online Marketing, Winshuttle
Ron Belanger , VP, Global Agency Sales, Omniture
Henry Hall , Head of Search & Performance, Media Contacts