Chris Copeland is CEO of GroupM Search – The Americas, the search marketing specialist division of GroupM. GroupM is the world’s largest media investment management organization responsible for more than 1/3 of the world’s media buying, and the media communications planning and buying arm of WPP. Chris drives global search strategy for the organization to foster the innovation and application of search as an integrated channel for GroupM’s communications planning agencies and agency clients. He is a frequent speaker in global forums discussing the future of search marketing and how the space is evolving.
Chris has played a critical role in developing the marketing and business path for search as an element of cross-channel media planning for market-leading brands. He led the first implementation of a search offering within a media communications company more than nine years ago, later overseeing the development of search marketing offerings across four media communications companies. Chris is also credited the development of Relevant Segmentation of Consumer Search, an advanced search marketing strategy that connects advertisers with consumers based on where they are in the purchase funnel. This strategy has not only directly impacted the business success for category-leading advertisers, but has received award recognition from the DMA, IAB, American Business Awards, Yahoo! and others for the success of campaigns where this strategy has been applied. Prior to assuming his role with GroupM, Chris served as senior partner and managing director of search marketing agency Outrider, a GroupM company, where he led the organization to 500% growth over five years and expansion to 40 global offices.
Chris is an active member on several search marketing advisory boards, including the 4A’s, Google, Yahoo! and MSN. Additionally, Chris serves as a regular resource to national and industry press, and is a regular contributor MediaPost’s Search Insider, the DM News Essential Guide to Search Marketing, MediaBizBloggers.com and the search industry blog, SearchFuel.
Sabrina Alimi is Senior Manager of the IAB Mobile Marketing Center of Excellence, leading the Local Committee which is committed to exploring marketing opportunities in mobile advertising through the use of location based technologies. She also leads mobile ad operations working groups on topics ranging from creative guidelines and HTML5 to cross platform tracking and discrepancies. Prior to the IAB, Sabrina worked at Microsoft Advertising on the Atlas Media Console where she became a product expert providing technical support to clients and managing bug escalations.
Paul is a Senior Manager with Accenture Interactive’s Big Data practice. Accenture Interactive offers a full range of digital services to enable closer interaction between the marketing and technology functions, driving both organizations toward a common end goal: customer relevance.
With over 20 years of experience in orchestrating diverse resources to drive innovation and new revenue opportunities in the internet space. Paul combines deep expertise in big data and data management with extensive knowledge of traditional and emerging marketing practices such as social, digital and mobile. He has worked with clients around the world to integrate marketing data to drive new analytical insights.
Prior to joining Accenture Paul worked for 6 years at Teradata leading the global digital marketing solution practice. He also worked with Teradata brands Aster, its Big Data Analytics technology and Aprimo, Teradata’s marketing application company. Paul was the founder of CreativeConvergence a boutique marketing technology consulting firm. He was also a marketing practioner for 10 years at MCI communications where he lead CRM, database marketing organizations as well as starting up mobile and internet properties.
Paul has an MBA in Marketing from George Washington University in Washington DC and an under graduate degree from the University of Scranton.
Limin Zhao started his online marketing career in a Chinese government owned information consulting company in 1999. He later joined Philips Electronics as a marketing/channel development manager for Northeast China. After attaining his MBA in 2008, Limin began working as Director of Search Engine Marketing at eSearchVision, where he was responsible for managing a team of account managers who managed paid search programs for their clients globally. Some of his former clients included Apple, Philips, Disney, and a variety of other online companies. Limin joined Lenovo in 2011 as Global Paid Search Manager.
Jennifer Wolfe is founder and president of Wolfe Domain, a gTLD digital brand strategy advisory firm providing comprehensive guidance to global brands, interactive agencies, domain registrars, and legal counsel representatives on establishing a holistic gTLD name-anchored brand strategy for the next generation of the Internet. As a forward-thinking, accomplished, award-winning attorney and executive leader, she also serves as managing partner of their affiliate law firm WolfeSBMC, specializing in advising on intellectual property and brand campaigns and new media law. With a depth of entrepreneurial savvy, brand knowledge, and legal expertise, Wolfe brings a unique perspective to creating holistic generic top-level domain (gTLD) name-centric brand strategies that effectively bring cross-functional teams together and serve as a catalyst for business innovation.
Ian Lopuch is a top online marketing executive who has had direct P&L responsibility on over $150 million of search engine marketing spend during his 8+ years in the industry. Currently, Lopuch is Vice President, Search Marketing at eHealthInsurance, America's #1 Health Insurance Website. Prior to eHealth, Lopuch held online marketing leadership positions at Inflection.com, QuinStreet, and Nextag. Lopuch holds his BS in Computer Science from Stanford University and is an avid blogger (http://www.ppcian.com).