Keynote Speakers

David SchoonoverSr. Manager, Head of Digital, Social, CRM & .com, Kia Motors America, Inc.9:00 AM Dec. 8, 2016 Keynote: Transforming the Customer Experience Through Search

As Senior Manager, Head of Digital, Social, CRM and .com for Kia Motors America, David Schoonover is responsible for the creation of brand-building and revenue-generating strategies which are implemented across a wide range of integrated marketing platforms. After joining Kia in 2006, Schoonover built the automaker’s digital marketing team and developed initiatives which increased the digital contribution of total sales from one to 15 percent. Schoonover leads a group of more than 40 team members and agency partners and oversees digital media strategy, planning and buying, including display, video, social and search. He also manages development of all related creative production assets, including custom videos, online and digital banners and images.

A twenty-year veteran of the auto industry, previously, Schoonover was the Interactive Marketing Manager at Nissan North America, where he helped create the brand’s internet sales lead technology management strategy, including reporting and retail digital training organization.

Prior to Nissan, he was a team leader at the Ford Motor Company where he oversaw the brand’s quality assurance for their 400-agent customer care center.

Schoonover received a Bachelor’s Degree in Business Administration from the Haworth School at Western Michigan University; a Master’s in Business Administration from Pepperdine University and received a Certificate in the Global Professional’s Program from the Wharton School of Business at the University of Pennsylvania.

Morgan ChemijDirector of Marketing North America, HP.com9:00 AM Dec. 9, 2016 Keynote: How To Justify Spending More On Mobile

Morgan Chemij serves as Director of North American marketing at HPI where he oversees demand gen and CRM programs inclusive of email, print, search, display and affiliates.   Prior to that he oversaw ecommerce marketing at FTD brands before which he spend many years agency side at iCrossing and Wunderman creating best-in-class search and digital innovations for the likes of American Express, American Airlines, Disney, FedEx, Citibank, Land Rover and countless others.

Freeman SetranaDigital Marketing Manager, Paid Media, The Home Depot11:30 AM Dec. 9, 2016 Presentation: Cracking The Code for the Next Phase Of Organic Search

Freeman Setrana (Free) is a marketing professional with successful 15+ year career in e-commerce, product management, marketing communications, and project management. Free is currently the Digital Marketing Manager at The Home Depot. Before joining The Home Depot, Free spent 4.5 years at Sears Holdings Corporation as the SEO marketing manager for sears.com and kmart.com.

Diane PeaseRegional Audience Manager, Cisco9:00 AM Dec. 10, 2016 Keynote: Reinventing the Cisco Brand

Diane is a Regional Audience Manager for Cisco, where her role is focused on delivering seamless customer experiences that are digital first, real time, and omnichannel. She has been in online and traditional marketing for over 25 years –with a passion for data and analytics.  

Diane has worked with many clients including Lowes Home Improvement, Sirius, ULTA Cosmetics, Glaxo Smith-Kline and Accenture.

She is also writer for Search Engine Watch, SEMRush, and ASPE-ROI, and has been published with the Journal of Digital and Social Media Marketing. She is a speaker with various conference series such as SES, ClickZLive, SMX, Internet Summit, Hero Conference and Digital Marketing for Business (DMFB). Diane also participates in various webcasts and webinars.

Theresa DuerrDirector of Digital Marketing, Quill.com9:30 AM Dec. 10, 2016 Presentation: Reaching Back To Basics For Digital Growth

Theresa Duerr has held her position of Director, Digital Marketing at Quill.com for three years now. Before this role she managed digital acquisition channels at OfficeMax, consulted on digital marketing for Calendars.com (US, UK, AU) and SFMusicBox.com, managed US and EU affiliate partnerships for zanox, drove digital growth for Coolsavings.com and started her career in traditional advertising. Ah, the good ol’ days of fuzzy advertising measurement! Theresa was born and raised on the Southwest side of Chicago (Go White Sox) and currently lives in La Grange, IL with her husband Ed and three children. When she’s not dreaming of digital, she enjoys watching her sons play baseball, cooking and reading historical fiction. Although business travel has taken her around the US and Europe, she’d like to one day explore more of the globe for pleasure.