Keynote Speakers

Neal ZamoreVP of Consumer Marketing, Avis Budget9:00 AM Dec. 10, 2015 Keynote: Avis Budget: The Future Of Capturing Demand In Fractured Customer Journeys

Neal Zamore is Vice President in charge of Consumer Marketing and CRM for Avis Budget Group.   In his role, Neal leads overall efforts for consumer acquisition, retention and increased contribution.   In his role he is accountable for the success of all of Avis Budget Group’s websites, Mobile channels, Social Media, Campaign Management, CRM as well as the Loyalty program.

Since joining Avis Budget Group in September of 2012, Neal has significantly increased revenue from all digital channels as well as completely re-launching all of Avis Budget Group’s mobile applications and websites, which has resulted in improved conversion in the mobile space. Prior to this he was in charge of Strategic Marketing for Cigna Healthcare in Bloomfield, CT where he led the digital efforts to support Cigna’s major re-branding initiative as well as creating Cigna’s first Business-to-Business propensity scoring model. Before joining Cigna, he was the Senior Vice President in charge of eSolutions and Client Intelligence at Allianz Global Investors Distributors where he designed and launched the first integrated enterprise Knowledge and Document Management system to support Sales and Marketing in the financial services arena. Prior to this he had been the Vice President, Director of Electronic Commerce at OppenheimerFunds for eight years. Under his direction, OppenheimerFunds’ had the number one Financial Advisor website and number two Shareholder website in the industry and he created the number one financial advisor newsletter.

Prior to joining OppenheimerFunds, Neal was Vice President of New Products and Solutions for GE Capital's e-Business Group where he headed up their efforts in “M-Commerce” which was the predecessor to today’s mobile eCommerce as well as playing a lead role in launching GE’s first online consumer financial services network.

Prior to GE, Neal headed up MetLife's Interactive Commerce Group where he introduced MetLife into the then new world of paid search and display.

Mr. Zamore is a graduate of the University of North Carolina at Chapel Hill.

Erin EverhartDigital Strategist and Content Marketer, Home Depot10:00 AM Dec. 10, 2015 Presentation: Connecting Television With Search

Erin Everhart is the Lead Manager, Digital Marketing atThe Home Depot where she runs the organic content marketing program. Prior to Home Depot, she was the Director of Digital Marketing at the 352 Inc. where she built a 9-person digital marketing team and oversaw the agency’s website strategy, digital marketing and CRM. She’s a regular columnist at Search Engine Land and speaks at conferences nationwide on content marketing, digital strategy and SEO.

Ken ChaplinCMO TransUnion Consumer Interactive, TransUnion11:30 AM Dec. 10, 2015 Keynote: How Data-Driven Attribution Returned Greater Returns For TransUnion

Ken Chaplin has over 20 years of Global line Marketing, Brand Management, Brand Architecture and Strategy development for major brands across the U.S., Europe and Asia-Pacific.  Ken also has functional experience outside Brand Marketing in Digital, Strategy, Research/Insights, and Innovation.  

Ken’s provided creative, thoughtful and effective new ideas for optimized brand delivery systems through traditional and non-traditional Marketing and Advertising, Digital, Social and Mobile customer relationships for world-class brands like The Walt Disney Company, Crocs, Experian and TransUnion where he currently serves as CMO and head of the TU consumer division. 

Ken is listed as one of Forbes 50 Most Influential Global CMOs for 2014 and ‘15.

Ken spent close to ten years living and working in the Asia-Pacific region including Tokyo, Japan; Shanghai, China and Melbourne, Australia.

Nidhi GuptaSenior Marketing Manager, Americas, Western Union9:00 AM Dec. 11, 2015 Keynote: The American Dream

Nidhi has marketing experience in fields spanning from consumer packaged goods and financial services, to technology entrepreneurship. Her first professional assignment was with Nestle in India, where she grew the culinary and confectionery international business multifold, developed and launched a new product line, and traveled extensively to develop overseas markets. This was followed by a stint at TiE Silicon Valley, a leading global non-profit dedicated to fostering entrepreneurship. In 2008, Nidhi joined Western Union, a leader in global payment services. She shifted gears in 2012 to join their Digital office in San Francisco, where she handles marketing for their online and mobile app money transfer services for the Americas region.

Jason OwenVP of Acquisition, Vivint10:00 AM Dec. 11, 2015 Presentation: Why Vivint SmartHome Substantially Increased Its Investment In YouTube, Rather Than TV

Jason Owen is the VP of Acquisition at Vivint Inc. In this position, he is responsible for leading the acquisition marketing team, developing and implementing the acquisition marketing strategy, and overseeing digital marketing, web strategy, and analytics. Before joining Vivint, Jason was the Vice President of Marketing and Business Development at Red Ventures where he led marketing teams for various business units and developed marketing partnerships across the organization. He was also the COO of, and was instrumental in leading the company through its acquisition by Red Ventures. As COO he was responsible for growing acquisition, overseeing day-to-day sales and marketing operations, and managing all P&L, financial, and budgeting tasks. Earlier in his career, Jason worked at Trident Marketing as both the Director of Business Development and the Director of Online Marketing and was the Ecommerce Website Manager of DMinSite, an on-demand ecommerce service platform. Jason holds a bachelor’s degree from the University of Cincinnati.

Jered KlimaCMO on behalf of eClickonomy, Inc, CompareCards.com11:00 AM Dec. 11, 2015 Presentation: Monetizing Search Outside Search Engines

Jered is responsible for all marketing endeavors for
As a double major in Marketing and Supply Chain & Operations Management from the University of Wisconsin - Milwaukee, Jered began his career turning a small online phone lead generation business into a multi-million dollar enterprise through search marketing.
From there, Klima started his agency, eClickonomy and began managing the marketing efforts for several companies. and remain his primary focus, as he is both the acting CMO and equity partner. continues to be one of the most trusted credit card comparison sites used today. is helping to pioneer a new form of business lending by funding in as little as 24 hours with up to a $600,000 unsecured business loan.

Ryan RickettsSEO Program Manager, REI9:00 AM Dec. 12, 2015 Keynote:

Ryan Ricketts is the SEO Program Manager at REI (Recreational Equipment, Inc.) in Seattle, Washington, where he leads the technical optimization of REI's digital properties. Previously, Ryan spent over seven years at Whirlpool Corporation working on digital marketing for brands such as Whirlpool, Maytag, and KitchenAid. He is an avid traveler, hiker, and runner who is actively trying to complete his "40 Before 40" bucket list. As an ardent minimalist, he believes in owning fewer things and blogs about it at