Keynote Speakers

David BuckleyCMO , Sears Hometown & Outlet Stores9:00 AM Dec. 11, 2014 Keynote:

An expert in advertising and media, David drives the monetization strategy for the advertising supported products of the Associated Press. As Global Director of Advertising, David is responsible for revenue generation across the mobile web, smart phone applications, tablets and other emerging digital products, both in the US and globally. Prior to joining the Associated Press, David led advertising sales teams across print and digital media for The New York Times Company. David holds a Bachelor of Arts in Psychology from Stonehill College, and earned his MBA, with honors, from Duke University’s Fuqua School of Business.

Rick DuceyManaging Director, BIA/Kelsey10:15 AM Dec. 11, 2014 Presentation: How National Brands Focus On Local Search In A Wearable, Mobile Connected World

Rick Ducey is managing director, leading our corporate strategy, consulting practices, conferences and advisory services programs. He brings a tremendous amount of management experience and expertise to this role, and is an expert in digital media innovations, competitive strategies, new product development and new business models, including digital ecosystem collaboration strategies.

A frequent speaker on the transforming media ecosystem, Ducey assists clients with their business planning and revenue models, strategic research, market assessment, and designing and implementing strategies for leveraging video media assets and inventory in local markets.

With more than 30 years of experience, including management positions, inside private industry and associations, Ducey is a sought-out expert for his coverage and analysis of how disruptive technologies; emerging competition; shifting consumer demographics and media usage trends are driving changes in the media ecosystem and what C- level executives must do to be successful. As a media strategist and technologist, Ducey has consulted with major media and Fortune 500 companies including Google, Microsoft, Dell, Time Warner, NBCU/Comcast, Gannett and Yahoo.

Prior to joining BIA/Kelsey in 2000, Ducey was senior vice president of NAB’s Research and Information Group. In this position, he was in charge of the association’s new technology assessment, audience and policy research, strategic planning and information systems, including all Internet operations. He also developed publications and seminars.

Ducey was recognized in academia as the 2011 Shapiro Fellow at George Washington University, where he teaches entrepreneurship in digital media. He has also designed and taught innovative courses while on the faculties of Michigan State University, George Mason University, George Washington University and the University of Maryland. He has published over sixty referred scholarly and industry articles and papers and serves on editorial boards of leading academic journals in the telecommunications and media fields.

Ducey received his Ph.D. from Michigan State University, M.S. from Syracuse University and B.A. from the University of Massachusetts at Amherst.

Lijo JosephSenior Director, Performance Media, Beeby Clark+Meyler 12:00 PM Dec. 11, 2014 Presentation: Bright Shiny Objects I

Lijo Joseph is a multidisciplinary digital marketer with nearly a decade of expertise covering various performance media tactics, including search and display media on desktop and mobile channels. As a senior director of performance media at Beeby, Clark+Meyler, he leads the practice of programmatic performance media buying across desktop, mobile & emerging media channels.

Over the years, Lijo has worked with clients across travel, retail, fashion, finance, real estate, healthcare and industrial verticals. He has helped grow the return on investment of their online campaigns year on year by integrating Web sites with offline measurement channels such as call center and point-of-sale terminals.

He holds a bachelor degree in computer science engineering from Kerala University, India; and a MBA in marketing from Zicklin School of Business, City University, New York.

Daniel LoeblHead of Digital Center of Excellence for Americas, AIG9:00 AM Dec. 12, 2014 Keynote: The Big Picture

Jason DaileySVP Search and Performance Marketing, MediaVest10:15 AM Dec. 12, 2014 Presentation: What Agencies, Procurement and IT Should Know About Search Engine Marketing

Jason is the Director of Bing Evangelism for Microsoft Advertising. He and his team are responsible for cultivating deep relationships with advertisers and agencies, driving awareness, perception and adoption of Bing Ads and Bing, and partnering with Yahoo! to unlock the value of the Search Alliance.

Previous to this role he was the Country Lead for Solution Specialist Sales at Microsoft Advertising Canada. As the Chief Supplier of Cool, he helped establish Microsoft as a thought leader in digital media and managed a team of digital media experts across multiple disciplines (gaming, mobile, video, targeting, search, performance advertising, and more), providing innovation and inspiration, with a focus on helping clients develop creative, integrated, multi-screen executions. Previously, he was a client services manager with Microsoft in New York, leading a team of search strategists that provided world-class service and account management to premium search advertisers.

Matt BelsonGroup Account Director, Mullen12:00 PM Dec. 12, 2014 Presentation: Bright Shiny Objects 2

Matt Belson is a senior vice president, group account director at Mullen overseeing several key accounts including Indeed, Capital One, and Ernst Young. Prior to Mullen, Belson worked at Young & Rubicam, and Arnold Worldwide where he supported Dell, Cadbury Schweppes,  Accenture, Texaco and Sony.