Nathan Safran is a former Forrester Research Analyst and Director of Research for Conductor, an enterprise software company in NYC. At Conductor, Nathanled the Research and Content teams, authored research studies widely covered in industry media, presented at numerous conferences and wrote a monthly column for Search Engine Land and Search Engine Watch. In his most recent role, Nathan is the CEO and Founder of Blue Nile Research where he helps clients by authoring research studies that create industry buzz and generate leads.
As Executive Vice President, Jared leads 360i’s media and analytics practice, which includes oversight of its award-winning search, display, media mix modeling and social and mobile advertising disciplines. He also serves as a strategic advisor for brands, including Enterprise, Capital One, Ancestry.com, AutoTrader and H&R Block. Jared brings over a decade of digital marketing experience to 360i, which includes the launch of a new CPG brand, managing the integrated media budget for Coca-Cola’s Fantana property and the brand’s overall channel strategy, and working in media buying and account roles as one of the first employees at Avenue A (now Razorfish). Jared received an MBA from Emory University in Marketing & Management and a B.A. with Honors from the University of Pennsylvania. He has appeared in Forbes, AdExchanger and Direct Marketing News and also serves on the advisory board of RHbrands and The Atlanta Federation E-Philanthropy initiative.