Keynote Speakers

Whitney DrakeLead for Social Strategy and Care, GM9:15 AM June 11, 2015 Keynote: Social Search: Identifying Emerging Trends and Consumer Patterns

As manager of social strategy and care at General Motors, Whitney E. Drake leads social customer interaction efforts for GM in North America.

Drake has more than 18 years of digital and communications experience, including leadership roles at GM, Weber Shandwick, Proctor & Gamble and Ford Motor Company. From spearheading the re-launch of General Motors’ FastLane blog and Pure Michigan’s award-winning Instagram account, she enjoys creating fresh and engaging digital communications campaigns. A few career highlights for her have been creating unique activations around Superbowl, American Idol, SXSW, a Mustang cologne and racing events.  

She loves the digital and social spaces because they are constantly evolving and is pursuing her masters in integrated marketing communications at West Virginia University. She is a proud mom to twins, Michigan State University alumna, dog lover and shoe connoisseur.

Nathan SafranCEO, Blue Nile Research10:30 AM June 11, 2015 Presentation: Search, The New Iguana

Nathan Safran is a former Forrester Research Analyst and Director of Research for Conductor, an enterprise software company in NYC.  At Conductor, Nathan led the Research and Content teams, authored research studies widely covered in industry media, presented at numerous conferences and wrote a monthly column for Search Engine Land and Search Engine Watch.  In his most recent role, Nathan Safran is the CEO and founder of Blue Nile Research, a market research/thought leadership firm. Nathan helps firms of all sizes create industry leading research studies and thought leadership.

Jason HartleyVP, Search Marketing Practice Lead , 360i11:45 AM June 11, 2015 Presentation: Bright Shiny Objects I -- Stores, TVs, and Cars

Jason Hartley is the VP, Search Marketing Practice Lead at digital agency 360i. At 360i, he oversees search strategy and paid search best practices for marketers such as JCPenney, AARP and others. Jason has appeared in a number of media outlets such as Direct Marketing News and Search Engine Journal. His book, The Advanced Genius Theory (Scribner), was also featured in The New York Times, The Wall Street Journal and Entertainment Weekly. Prior to 360i, Jason was a media manager at Hachette Filipacchi Media, managing the email and SEM programs for publications like Elle, Woman’s Day, Car and Driver and Road and Track. Before Hachette, he served as editorial director for the dELiA*s catalog, website and stores. Jason graduated with a BA in English Language and Literature from the University of South Carolina-Columbia.

Amy LabrooSenior Director of Innovation, IT, Wyndham9:15 AM June 12, 2015 Keynote: Emerging and Disruptive Technologies in Search

Jeff CarlEcommerce Marketing Manager, Angie's List10:30 AM June 12, 2015 Presentation: What Does Advertising Look Like On Wearable Devices?

Jeff Carl began his career in Web development and quickly shifted to marketing. He enjoys the fast pace of marketing and bringing his technology and science background to the mix. At Angie’s List, he implemented mobile responsive designs on all of their emails and A/B testing their way to the best possible message.  He is excited about the intersection of new technology and marketing and what new opportunities exist because of emerging tech.

Michael DowdChief Technologist, GroupM11:45 AM June 12, 2015 Presentation: Bright Shiny Objects II -- Virtual Reality, Augmented Reality, Wearables

Aly ChandwanyMarket Development Consultant, Dell8:30 AM June 13, 2015 Keynote: How to Enable a World-Class Search Organization

As Dell's North America Paid Search Lead, Chandwany oversees the strategy and implementation of Dell's global paid search campaigns. He has extensive experience coordinating complex, global, search initiatives across a variety of industries. In His current role, Chandwany is responsible for the development of Dell's commercial search footprint, as well the implementation of new search products across Dell's portfolio.