Keynote Speakers

Karthik Viswanathan Director, Search Marketing, Macys.com 9:15 AM May 5, 2016 Keynote: Seize The Moment Through Data In Stores, Online

James Mathewson Distinguished Technical Marketer, Search, IBM 9:00 AM May 6, 2016 Keynote: Outside-In Marketing: Using the Correct Data for Content

James Mathewson is the Global Search and Content Marketing Director for IBM. He has 20 years of digital marketing and Web publishing experience, serving as EIC of ibm.com and ComputerUser.com prior to focusing on search for IBM.   James has published numerous articles and blogs, and is lead author of Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content. His forthcoming book Outside-In Marketing: Using Big Data to Drive Content Marketing, with Mike Moran, explains to use search and social data to craft compelling content that drives marketing results.

Richard Mastriani Director of SEO, Wyndham Hotel Group 10:15 AM May 6, 2016 Presentation: Wyndham Hotel Group

Peter Norris Digital Marketing Director at Hilton Worldwide, Hilton Worldwide 11:30 AM May 6, 2016 Keynote: Using Mobile as a Marketing Strategy: Digitizing the customer experience.

Peter Norris has built 12 years of digital marketing hotel experience, working across brands such as Hotels.com, Intercontinental Hotels Group & for the last six years, Hilton Worldwide. Peter most recently moved from the UK to the U.S. to lead all Americas paid search and affiliate marketing for Hilton.

Alex Otrezov Senior Director of Paid Search Operations, Hotwire 8:45 AM May 7, 2016 Keynote: How Hotwire Succeeds In Mobile SEM

Alex currently manages Hotwire’s Meta, SEM, and SEO teams. He has over 10 years of online marketing experience, with a concentration in marketing automation at start-ups like Yodle and BrightWhistle.

Aaron Levy Manager of Client Strategy, Elite SEM 9:15 AM May 7, 2016 Presentation: Paid Search Marketing: Beyond the Keyword

Levy has been in digital for a decade, starting when he was "given the keys to the car," managing Paid Search for DuPont as a college junior. He’s worked in verticals ranging from local adoption agencies & small retailers to enterprise ecommerce & SaaS. Over the course of his career, Aaron has built internship programs, led hiring initiatives, consulted with agencies across the industry and built teams of 20+.

Now a Manager of Client Strategy at Elite SEM, Levy leads the Philly team (affectionately called Team RumHam), and oversees relationships with some of the largest brands in the world. Outside of Elite, he's an instructor at Drexel & University of Vermont, working to grow the next generation of great marketers. He moonlights as a home brewer, hockey player, slow cyclist and claims to be the industry’s top chef.