Keynote Speakers

Rick DuceyManaging Director, BIA/Kelsey10:15 AM Dec. 11, 2014 Presentation: How National Brands Focus On Local Search In A Wearable, Mobile Connected World

Rick Ducey is managing director, leading our corporate strategy, consulting practices, conferences and advisory services programs. He brings a tremendous amount of management experience and expertise to this role, and is an expert in digital media innovations, competitive strategies, new product development and new business models, including digital ecosystem collaboration strategies.

A frequent speaker on the transforming media ecosystem, Ducey assists clients with their business planning and revenue models, strategic research, market assessment, and designing and implementing strategies for leveraging video media assets and inventory in local markets.

With more than 30 years of experience, including management positions, inside private industry and associations, Ducey is a sought-out expert for his coverage and analysis of how disruptive technologies; emerging competition; shifting consumer demographics and media usage trends are driving changes in the media ecosystem and what C- level executives must do to be successful. As a media strategist and technologist, Ducey has consulted with major media and Fortune 500 companies including Google, Microsoft, Dell, Time Warner, NBCU/Comcast, Gannett and Yahoo.

Prior to joining BIA/Kelsey in 2000, Ducey was senior vice president of NAB’s Research and Information Group. In this position, he was in charge of the association’s new technology assessment, audience and policy research, strategic planning and information systems, including all Internet operations. He also developed publications and seminars.

Ducey was recognized in academia as the 2011 Shapiro Fellow at George Washington University, where he teaches entrepreneurship in digital media. He has also designed and taught innovative courses while on the faculties of Michigan State University, George Mason University, George Washington University and the University of Maryland. He has published over sixty referred scholarly and industry articles and papers and serves on editorial boards of leading academic journals in the telecommunications and media fields.

Ducey received his Ph.D. from Michigan State University, M.S. from Syracuse University and B.A. from the University of Massachusetts at Amherst.

Bhavesh ShahDirector of Search Strategy & Execution, Kaiser Permanente10:15 AM Dec. 12, 2014 Presentation: Tying it Back to the Consumer: Using Data to Inform and Breakdown Silos

Bhavesh leads Search Strategy & Execution for Kaiser Permanente, the largest integrated healthcare organization in the US. In this role, he oversees paid search across products and regions and organic search across Kaiser Permanente’s web properties. As a performance marketer with 15 years of experience across online and offline channels in the financial and healthcare industries, Bhavesh is also involved in shaping KP’s consumer facing digital marketing strategy and building an infrastructure for evidence based marketing. In previous roles, Bhavesh has helped launch India’s first financial derivatives exchange, credit card innovations such as the image card and mass personalization of direct mail for Medicare seminar marketing.

Steven GibsonClient Director of Search, Initiative10:30 AM Dec. 13, 2014 Presentation: Bright Shiny Objects 3

Steve Gibson is the Client Director of Search for Initiative where he manages several brands including Hyundai, Kia and Best Western. Prior to Initiative, he ran the search team for Mazda. Steve has been doing paid search since 1999 when he started buying search ads on GoTo then Overture (bought by Yahoo). He actually remembers a time when Yahoo was 80% of the search budget and Google less than 20%. Since then, he has built search accounts and search teams for over 100 companies and brands. Steve has always been passionate about search as in his words “it is the only form of marketing that is not an interruption or intrusion