Keynote Speakers

Jason WhiteDirector of SEO, Hertz10:15 AM April 27, 2017 Mobile and the Competitive Edge

Jason White is Director of SEO at Hertz, Dollar and Thrifty, the largest global car rental company in the world. Remaining on the cutting edge of digital marketing means outpacing the technology driven changes happening in the consumer and business markets. With his finger on the pulse of a wide range of digital strategies, White leads driving change and incremental gains in a host of verticals. His work has been featured in numerous print, digital publications, podcasts and conferences. 

Patrick KelleherManager, Paid Search and Shopping Engines, LL Bean11:30 AM April 27, 2017 Presentation: How To Move PLAs In House

Patrick Kelleher joined L.L.Bean, Inc. in 2001, working his way through operational roles before landing in marketing in 2004.  With 13 years of traditional and digital marketing experience, Mr. Kelleher has assumed responsibility for online analytics, corporate sales forecasting, and catalog merchandising. 

In Mr. Kelleher’s current role, he is responsible for overseeing L.L.Bean’s Paid Search and Channel Feeds investment.   In 2015, Mr. Kelleher oversaw the transition from agency management to an in-house operation; hiring a team of digital experts and developing new processes to drive sales growth, improve investment efficiency and strengthen the alignment between pull marketing channels and product strategy.

Christopher ButlerVice President, North America Customer Acquisition, Equifax10:15 AM April 28, 2017 Presentation: Fractional Attribution, The Ways And Means

Regan BigelowSearch Engine Marketing Manager, Phe, Inc11:30 AM April 28, 2017 Presentation: Redefining Meaning and Measurement for Competitive Bidding