The Next Face Of Search
Consumer behavior drives change. Messages become more personal. Timing improves from sometime to real time based on data. These changes prompted Google, Bing, Yahoo and other search companies to focus more on mobile services to support the shift from desktop to handheld and wearable devices.
The next phase of search puts more emphasis on voice, gesture, content, and creativity. adMarketplace began customizing on-site search ads with images. Google rewrote mobile algorithms to make Web pages more "user friendly." Yahoo brought in more data from Flurry to expand on native advertising services through Gemini. Microsoft began integrating the Bing technology stack into other services and found a way for consumers to move fluidly through mobile screens on a newly designed mobile interface.
At the MediaPost Search Insider Summit, experts debate real world issues to find solutions to everyday problems, but they also contemplate the future of search and how to prepare. What will the next face of search look like for your company?
- Consumer behavior, as search engines lose their interface.
- The new Don Draper meets the creative search nerd.
- How advertising looks on wearable devices.
- The impact of object-orientated search
- The power of people in data-driven marketing.
- Audience-based search, it's here now what?
At the Search Insider Summit we look deeper into what it means for advertisers when the search box turns into a wearable device, multiple types of data support mobile campaigns, and inanimate objects connect to the Internet. Join us at the MediaPost Search Insider Summit to explore what search looks like for your company and customers.
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