December 10, 2014
December 11, 2014
December 12, 2014
December 13, 2014
The Search For Life After Keywords
Industry experts predict that billions of devices or pieces of hardware will one day connect to each other and the Internet. One device won't communicate for all, but each will have the ability to generate an Internet protocol address that connects to the Web. It will not only change the meaning of search engine marketing, but redefine content marketing, lead generation, and other related media. Google, Bing, Yahoo and other search engines, marketplaces, and directories continue to prepare for this transition through algorithm changes. Join us as we explore whether content marketing will become the future of search engine optimization in a world where keywords no longer provide intent signals. We also will hear how national brands will focus on local search in a mobile world, and debate ways to make cross-channel device attribution work for search marketers. Then join us for fun-filled afternoons and evenings with networking activities, dining experiences and cocktail parties with the industry's top marketing and agency executives.
Thanks To Our SponsorsTitle Sponsor