May 04, 2016
May 05, 2016
May 06, 2016
May 07, 2016
Search, Algorithms, Data and The Metrics Driving Success
Search marketing continues to adapt to changes in advertising like a Chameleon running across the colorful landscape of the Ocean Reef Club in Key Largo ... where the brightest minds and top search talent will gather in May to discuss and debate storytelling, machine learning algorithms, metrics and performance, shopping, paid search, and native advertising.
Content and data have become key elements for search experts and cross-channel targeting has become increasingly complicated to accomplish as millions of devices have come online. Traditional search engine marketing will not disappear anytime soon, but marketers must become more familiar with how ad-buys and bids will have the intelligence to identify multiple types of media across devices, integrating data silos from emails, text messages, calendar invitations, and more.
Discover what's next. Join us at the May 2016 MediaPost Search Insider Summit as experts explore where data, machine learning and artificial intelligence fit into search and advertising.
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