December 07, 2016
December 08, 2016
December 09, 2016
December 10, 2016
Search In The Age Of Smart Machines
Smarter channels can talk more intimately with one another, from voice search to chat bots to cross-channel intelligence. While Search has become the foundation for all media and channels—from social to mobile and display to video—the ability for search engines to learn based on consumer behavior has increasingly become the technology in which marketers need to understand as we move into the next phase of marketing and advertising.
What will search look like in 2017 as the search engines rely more heavily on AI and machine learning, and how will it influence cross-channel strategies in paid and organic search? How should marketers optimize content for voice search and with so many media channels connecting to search how should marketers think about solving the attribution challenge?
At the annual winter Search Insider Summit in Deer Valley, the smartest minds will gather to debate and offer feedback on the next phase of search and mobile messaging through chat bots, cross-channel attribution, allocating funds to mobile and search without cannibalizing other media campaigns, tying retail sales to searches, and better understanding the role of artificial intelligence in ecommerce and search.
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