Amy currently leads the Paid Search and YouTube Ads team at BCM. With over 15+ years in the constantly evolving digital marketing industry, Amy’s goal as the paid search lead is to craft best practices based on industry updates, methodical testing, AI and automation. The BCM way is to “always be testing”, and Amy helps put this to the forefront in paid search strategies across all industries, including eComm, B2B, Travel and Real Estate.
Amy holds a degree in Public Relations & Advertising from Chapman University in Orange, CA. She currently lives in Orlando, FL with her husband, two kids and dog Winnie.
Meet Amy at:
Q&A: PMax Best Practice Solutions
Date/Time: 12:35 PM
Roundtable: Testing Google PMax for Incrementality
Date/Time: 12:55 PM
Panel: Search on Consumer's Terms
Date/Time: 10:50 AMConsumers expect brands to show up where they search for products. TikTok, Instagram, Amazon, chatbots, and now search engines using AI are the various places consumers search for and interact with brands. How are brands meeting them half-way? What digital platforms/channels are most used by these consumers to search for new products, and does it vary by generation? This panel will talk about the various ways brands can meet their demanding consumers.