Andries de Villiers
adMarketplace Vice President of RevenueAndries leads the Advertising Sales and Business Development teams for adMarketplace. He joined the company in 2008 after serving as a Fixed Income Analyst for Bloomberg, LLP where he specialized in CDS Basis Swaps. He began his role with adMarketplace as a Sales Director and built the New York based sales team. From there, Andries became Vice President of Advertising Sales before he was promoted to his current position as Vice President of Revenue. His current responsibilities include sales, business development, product development as well as strategic partnerships. Andries graduated with a BS in Finance from the Calloway School of Business at Wake Forest University.
Meet Andries at:
Panel: Mining the Data That Measures Mobile Search ROI
Date/Time: April 29, 10:45 AM
Measuring the return on investment for mobile advertising comes with unique challenges. Traditional conversion tracking relies on consumers hitting a cookie on a thank-you page, which doesn’t work for measuring phone calls or offline, in-store purchases. Now that consumers frequently switch devices depending on their context, location and time of day, measuring ROI becomes even more difficult. The panel will debate tactics and strategies marketers can use to determine the real ROI.
