Luke ColtrinAutonation Director of SEM
Luke Coltrin is the director of SEM at AutoNation, a Fortune 200 company and the country’s largest auto-retailer. Prior to joining AutoNation, Luke co-led the Global SEM Team at Tripadvisor, where he oversaw a program that spanned 30 countries and 22 languages. Luke started his online marketing career at Overstock.com and filled a variety of roles. Ultimately as the Director of Online Marketing, he was directly responsible for several channels, including SEM, Display, Affiliates, and CSEs. Luke holds a MBA from the Kelley School of Business at Indiana University, as well as a BA in Marketing Communications from Brigham Young University.
Meet Luke at:
Panel: Guerrilla Marketing -- Integrating Knowledge from Social into Search
Date/Time: April 30, 11:30 AM Keywords have been an important way to identify intent in search engine marketing. Now marketers have access to the keywords in Facebook social posts and Twitter tweets. One emerging search trend points to integrating social signals into search engine optimization, as well as paid search targeting and re-targeting. Learn the opportunities for keywords found in Facebook, Twitter and other social sites to drive search advertising and generate better returns on investments.