George Michie
Rimm Kaufman Group CEOAs Co-Founder and Chief Executive Officer, George helped develop RKG’s paid search management system, and has remained involved in the ongoing evolution of our proprietary platform. An acknowledged thought-leader in Paid Search Marketing he sits on Google’s SEM Advisory Council, serves as an unofficial consultant for the Bing product development team, and fields regular calls from the investment banking community.
Meet George at:
Panel: Multi-Channel Experimentation -- Getting from Big Data to Better Results
Date/Time: April 29, 11:30 AM
As marketers increasingly harness data science to mine new insights from the multiple streams of new data, the next challenge becomes determining how to put insights to use and make a positive impact on customer response and behavior. "Structured experiments are the best way to resolve competing hypotheses on how digital tactics impact customers," according to a recent report by Google and the Marketing Leadership Council. Panelists will discuss the challenges and best practices in harnessing the data streams for better search marketing via multi-channel experimentation.
