James Green joined search retargeting leader Magnetic in October 2011 as chief executive officer charged with driving overall company expansion and building out Magnetic’s search retargeting infrastructure.
Green began his career in the entertainment industry and spent eight years with The Walt Disney Company culminating in his appointment as the General Manager of the Japanese market. From Disney, Green moved to Pixar Animation Studios where he worked for Steve Jobs as the VP of Marketing and New Business Development. In 1998, Green became a founding partner and CEO of Sabela Media, an Internet ad serving company. After an explosive 18 months of revenue growth, Sabela Media sold for $70 million to 24/7 Real Media where Green served as President of Technology Solutions.
In October 2000, Green became CEO of GiantBear, where he successfully launched new products with major carriers, before selling the business to InfoSpace in March 2002. After GiantBear, Green became CEO of PVI, which he took private in 2003 before it was sold to Cablevison in May of 2005. Green then joined Giant Realm, a vertical ad network, as CEO in January 2007 and sold the company to Burst Media in October 2009.
From 2009 until joining Magnetic, Green fulfilled his lifelong dream of traveling around the world on his sailboat with his wife and two children.
Meet James at:
Panel: Multi-Channel Experimentation -- Getting from Big Data to Better Results
Date/Time: April 29, 11:30 AM
As marketers increasingly harness data science to mine new insights from the multiple streams of new data, the next challenge becomes determining how to put insights to use and make a positive impact on customer response and behavior. "Structured experiments are the best way to resolve competing hypotheses on how digital tactics impact customers," according to a recent report by Google and the Marketing Leadership Council. Panelists will discuss the challenges and best practices in harnessing the data streams for better search marketing via multi-channel experimentation.
