Jim YuBrightEdge CEO and Founder
Jim is the founder and CEO of BrightEdge, the leading enterprise SEO Platform. He combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced SEO practices. Prior to founding BrightEdge, Jim was at Salesforce.com where he led a core part of the platform products team that delivered the industry's first cloud computing platform. At Aether Systems, Jim ran the product management team responsible for the product strategy, roadmap, and delivery of the innovative Scoutware line of wireless products. At Mercator Software (now IBM), Jim directed the development of Mercator Integration Broker, an industry leading enterprise software product, generating over $100 million in revenue.
Jim holds an MBA from Stanford University, a Master's of Engineering from the University of Virginia, and a Bachelor's of Science in Computer Science from the University of South Dakota.
Meet Jim at:
Panel: Missed Data and Attribution Signals, and How to Find Them
Date/Time: December 10, 10:45 AM Attribution modeling tells a great story on the consumer's path to conversion, but the biggest problem for online advertising has been missing data and technology. Optimize around the wrong metrics and you're almost guaranteed to fail. Data has become critical to a campaign’s success but defining success remains one step most marketers don't spend enough time perfecting. If your competition understands how media and marketing combine to drive sales, registrations and profit but you don't, they will take your customers. In this session experts will discuss the tradeoffs when moving from a last click attribution model to a holistic campaign optimization model. Perhaps it’s time that you value micro-conversions, quantify brand lift and attribute the value of paid, earned and shared media across the digital and analog ecosystem.