Will Uppington
BloomReach Head of Product DevelopmentWill comes to BloomReach with years of product management and marketing experience. Previously, he was Director of Product Management at Clearwell Systems, where he built a market leading product that tripled in revenues in his last year at the company. Prior to that, he worked in product marketing and management at Juniper Networks, which acquired his previous companies, Netscreen and Neoteris. Will managed the SSL VPN product line, growing it over 300% to a $110M+ revenue run rate. Will also spent several years building early-stage tech companies at Advent International and as a strategy consultant at BCG. He holds a BA from Dartmouth College and MBA from Harvard Business School, where he was a Baker and Siebel Scholar.
Meet Will at:
Panel: There’s Data, Then There's Business Intelligence
Date/Time: May 01, 9:45 AM
Marketers and data management providers often get caught up in the bells and whistles of measurement systems, whether an analytics package or data from ad management, other paid media, or earned media. Unfortunately for many businesses, the process of adding meaningful human insights often falls by the wayside. This panel will explore questions around balancing human insight with data management process to extract true and actionable business intelligence. Panelists will debate strategies for big data, small data, and everything between.
