Teresa CaroEngauge Senior VP/Social and Content Marketing
Teresa is a seasoned digital marketing professional with over 15 years of experience helping businesses improve customer retention, strengthen loyalty, and increase advocacy. Committed to addressing both consumer needs and business objectives, she has created digital marketing, relationship marketing, and social CRM strategies for clients across multiple industries, including retail/e-commerce, finance, telecommunications, and CPG.
rior to working at Engauge Teresa was at Razorfish as their Social CRM lead where she led the development of “Liminal: The 2011 Razorfish Customer Engagement Report.” While at Razorfish, she provided thought leadership to marketing executives of leading brands on how they should redefine their traditional CRM efforts, incorporate social influence into value equations, and prioritize new and emerging customer engagement channels. She was also responsible for leading the creation of several digital roadmaps, which included strategies for website experience, targeting & personalization, merchandising, communities/social networking, relationship management, marketing & advertising, and analytics.
Teresa began her career on the client side and then decided to hang out her own shingle. Teresa provided expertise to both B2C and B2B organizations, built ecommerce roadmaps, planned and implemented comprehensive email communication plans, optimized SEO/SEM programs, and aligned sales and marketing organizations to improve lead generation, qualification, and nurturing.
Teresa is a past president of the Atlanta Interactive Marketing Association (AiMA), current AMA board member, and has spoken and moderated at conferences such as Ad:Tech and Loyalty 360.
She holds a Bachelor of Science in Business Administration from Villanova University and an MBA from Georgia State University.
Meet Teresa at:
Panel: Being Real-Time Isn’t Always Relevant: Finding the Right Time and Place for Your Brand
Date/Time: January 30, 10:30 AM For all of the clamor in 2013 around brand newsrooms and real-time – not to mention Oreo’s now one-year-old Super Bowl tweet – something was missing when most brands tried to jump on the bandwagon: relevance. It’s one thing if you’re a baby wash brand and you use Twitter to welcome the royal baby into the world; it’s another if you see the royal birth as a totally incongruous opportunity to distribute discount coupons to your fast food chain. Being relevant in real-time is harder than it looks, and it also requires a customized look at what your brand offers and what your customers want. How are smart marketers figuring out when it is the right time and place for their brand’s voice? How can you tell when all you might be doing is “newsjacking” a current event? And how do you measure success? At this Summit panel, you’ll figure out how to be real-time … and relevant.