http://www.mediapost.com/publications/ The TV Industry's top pundits pontificate. en-us Copyright 2009 MediaPost Communications http://www.mediapost.com/rss Sat, 07 Nov 2009 14:12:11 EST Simon Applebaum is a media veteran whose work reporting television news and trends spans over 30 years. Applebaum is currently on the forefront of off-platform media, hosting a weekly radio blog on www.blogtalkradio.com. This interview highlights his perspective of the current media environment across a range of topics including the broadcast vs. cable model of affiliation, the move of Jay Leno to prime time, the future of PBS, Internet TV, privacy and some predictions for the future. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116836Charlene Weisler <>Thu, 05 Nov 2009 09:30:46 ESTOver the last six months I've been laboring over monthly bill stuffers that included a myriad of paged, weather-white and dull blacked, densely worded brochures from cablers and satcasters. These informative pieces of literature were divided into non-paginated, accordioned sections whose introductions humbly trumpeted: "Why "C" is providing this notice to me?" and "Privacy Policy: dedicated to protecting consumer privacy." http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116708Mitch Oscar <>Tue, 03 Nov 2009 11:30:25 ESTInteractive TV advertising is DEAD in the water! There, I said it. And while I am at it, so is video-on-demand advertising. It's been 15 years since Time Warner's Orlando Project, and these advertising vehicles have seen broadband video and mobile advertising capture more hearts and minds of advertisers in a much shorter amount of time. So, put a fork in them. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116382Chris Pizzurro <>Thu, 29 Oct 2009 13:00:17 ESTTodd Juenger, who is vice president and general manager, audience research and measurement for TiVo, is someone on the forefront of data collection and analysis. TiVo, despite its subset of a subset database (DVR users who own a TiVo DVR box), boasts a deep and rich data stream that can be segmented by delivery service, whether MSO or Satellite or Telco, and by platform, whether analog or digital. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116261Charlene Weisler <>Wed, 28 Oct 2009 11:45:58 ESTThe 2002/2003 broadcast season was pivotal for my interactive television evolution. TiVo, having sworn off advertising applications excluding Showcases the prior fall, allowed me to expand its "Gold Star" application to include movie trailers with the showcasing of Adam Sandler's "Mr. Deeds Goes To Washington"; and digital video recording rival RePlayTV, reflecting upon an analysis I prepared of revenue generating advertising opportunities, or lack thereof, in the early 21st century within the time shifted realm, relinquished delusions of marketers as their cash cows and real time shifted its focus to licensing deals. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116160Mitch Oscar <>Tue, 27 Oct 2009 10:45:38 ESTTom Xenos is the Director of Research for MediaVest on the PandG account. His wide range of experience, from broadcast television, to radio, syndication, internet and agency research, gives him a unique perspective on viewer and consumer behavior. In this interview, he discusses trends in the industry, the issue of quality research, what agencies look for in a research sales presentation, set top box data applications and behavioral segmentation. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115875Charlene Weisler <>Wed, 21 Oct 2009 16:30:07 ESTOn Dec. 2nd in New York City at The Helen Mills Theater, MPG, MediaContacts and Havas siblings, will stage its quarterly forum, The Collaborative Alliance, where content creators, technologists, distributors and researchers meet to vet their interactive televisual propositions (television, broadband, wireless and out of home). http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115774Mitch Oscar <>Tue, 20 Oct 2009 11:45:56 ESTBetween the stress on the broadcast affiliate model and the need for standardized measurement across all platforms -- television, Internet and mobile -- there has never been a greater time of change in the marketing and media research field. Alan Wurtzel, president of NBCU research and media development, is on the forefront of these changes and is charged with the task of finding revenue-oriented solutions to these new, evolving challenges. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115490Charlene Weisler <>Thu, 15 Oct 2009 11:45:11 ESTIn the mid seventies, while watching a pony-tailed Sean Connery (Zed) be transported by an enormous flying open-mouthed, head-shaped spaceship in John Boorman's Zardoz - a film about a 23rd century society that is split into two castes (the overly civilized Eternals and the barely civilized Brutals) and Zed's quest to question the authenticity of the god Zardoz (a stoned edifice), it occurred to me that "nowhere" is now here. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115372Mitch Oscar <>Tue, 13 Oct 2009 16:15:15 ESTData and consumer segmentation has become pivotal in the current media landscape and there are several companies who are well positioned to offer insightful information on viewer behavior. Rentrak, with its deep database of VOD, movie and set top box activity is one of these companies. Charlene Weisler interviews Bill Livek, CEO of Rentrak. Livek discusses his background, Rentrak's business model, segmentation, changes in the industry and some predictions for the next five years. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115080Charlene Weisler <>Thu, 08 Oct 2009 13:45:02 EST