http://www.mediapost.com/publications/ Our experts help you stay afloat as TV turns into something we call ?video.? en-us Copyright 2010 MediaPost Communications http://www.mediapost.com/rss Tue, 09 Feb 2010 08:12:30 EST If you've been paying attention to the big marketing blogs over the past several months, you might have noticed the anti-ROI movement starting to gather momentum. In short, the popular marketing bloggers are spending quite a bit of energy telling us that we should focus less on metrics and more on the process of delivering entertaining and/or informative content to the masses. Did you catch the contradiction there? According to the power bloggers, we should spend more time creating effective messaging, and less time measuring its effect. Of course, there is no way for us to know if our messages are effective without quantifying the revenue they generate in some way.http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122079Matthew Shaw <>Mon, 08 Feb 2010 16:30:09 ESTEver since Google launched text ads and adopted the pay-per-click model, search revenue paved the way for online media's growth. Today, Google generates the bulk of its $24 billion in annual revenues from search ads. In turn, search ads account for 40% of all new-media spending. Will that ever change? It depends. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121838Ashkan Karbasfrooshan <>Wed, 03 Feb 2010 15:15:31 ESTAs Mark Twain put it, "Very few things happen at the right time, and the rest don't happen at all. The conscientious historian will correct these defects." Normally the winners write history, but Apple's success and lofty stock price has given a number of media executives a bad case of P/E envy. They're distorting the past by accusing Apple of dictating terms of media consumption on the Internet. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121747Philip Leigh <>Tue, 02 Feb 2010 15:00:11 ESTThe legacy of friction that existed during the first frontier of online video may have been put on notice last November, when the Interactive Advertising Bureau released VAST 2.0, an update to the Digital Video Ad Serving Template that it created in July 2008. The video industry had been in never-ending pursuit of standards for the five or so years prior to the VAST 2.0 update. Technical and operational procedure stalled behind the frenzy to innovate. It may have been assumed that the speed to create revolutionary delivery platforms and ad systems was necessary to accommodate the oncoming big brand outlay. Of course, it's easy now to see how that speed may have actually slowed us down. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121654Bryon Evje <>Mon, 01 Feb 2010 14:15:09 ESTConnected devices -- which include smartphones, home entertainment consoles like the Xbox 360, and now Apple's tablet, the iPad -- are everywhere. All of the above support video, and as iTunes has shown, users will pay to download movies. The rise of connected devices, and with them the pay-for-play model, represents a challenge to traditional cable broadcasters, who are making not-particularly bold choices when it comes to "TV Everywhere"-style distribution models. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121429Matt Berry <>Wed, 27 Jan 2010 15:30:04 ESTI tend to lump video viewership into traditional "offline" and "online" buckets. My rule of thumb over the years has been that the more complex the video delivery solution, the larger the audience it serves. For instance, when watching broadcast television, the video signal is transmitted via satellite transponders, turned around onto an antenna, and fed via fiber to the cable head-end: a complex and expensive process when compared to Internet delivery. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121249Michael Kokernak <>Tue, 26 Jan 2010 11:00:12 ESTWith 2010 just beginning, there are several interesting themes emerging within the media space. One is the notion of paid media models: asking users to pay for media that they currently access for free, or perhaps don't have access to at all. What started as a movement by a vocal minority of a few major media companies -- most notably, News Corp. -- is now being seriously considered by entities of all types. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121170Eric Franchi <>Mon, 25 Jan 2010 14:31:06 ESTIn the 30-plus years that I've been covering the video marketplace, I don't think I've ever seen our industry as confused as it is now about what should, at first thought, be its simplest issue of all: how the people who create, package and distribute video programming plan to make money from it. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121119Joe Mandese <joe@mediapost.com>Fri, 22 Jan 2010 13:31:28 ESTQuick question for all you power-marketers out there: Is Flash any good for SEO? If you answered in the negative, have I got news for you. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121039Matthew Shaw <>Thu, 21 Jan 2010 12:30:26 ESTIt seems everyone in the online media business is bullish on the prospects for online video in 2010. This enthusiasm stems from the large market size, aggressive growth, quick rebound from the recession and the large number of profitable businesses that have been created in the category. However, few folks have been willing to put a stake in the ground with their predictions for 2010. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=120814Tod Sacerdoti <>Mon, 18 Jan 2010 16:30:55 EST