Tim Hanlon is the Founder/CEO of The Vertere Group, LLC, a Chicago-based boutique investment advisory and strategic consulting firm focused on the intersection of media, marketing and technology. Mr. Hanlon previously created and led corporate ventures practices at agency holding firms Publicis Groupe (VivaKi/Denuo) and Interpublic Group (Mediabrands/Velociter), overseeing over 60 early-stage investments and partnerships – with nearly two dozen successful exits (and counting) since 2006. He holds an MBA from the University of Chicago Booth Graduate School of Business, and a BA from Georgetown University.
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Panel: Over The Top Is Around the Corner: Can TV App-ification Find Advertisers?
Date/Time: April 07, 9:15 AM
As connected TV sales explode, game consoles expand VOD services and Roku, Boxee and Apple TV boxes reach beyond the early adopter, the TV economy gets complicated. Digital video providers have dreamt for a decade of getting their content onto the bit living room screen, but be careful what you wish for. Scalability, the absence of standardized ad formats and reporting, and countless technologies and platforms could leave OTT a popular but under-funded mess. Are there paths to success here? Or are we in for a protracted new living room war?
