Hard Rock Cafe announced that SEAN DEE has been named vice president of marketing. For the past two years, Dee operated his own private marketing consultancy. Dee will oversee worldwide marketing for Hard Rock as well as the company's merchandise line and menu research and development team.

Zinio Systems, a company specializing in digital magazine production, distribution and circulation, announced several promotions and hires, including the appointment of DAVID ZINMAN as senior vice president of marketing and product management. The company also promoted PETER LONGO to president of Zinio's publishing division and JEFF BRUCE to senior vice president of worldwide sales. Additionally, Zinio named RITA BURKE as vice president of sales and DAVID ROCK as national sales director. Lastly, RICH MAGGIOTTO was promoted to vice president of business development and GRAHAM GOLDER to vice president in charge of engineering and network operations.

Advertising.com has named CHARLES WHITTINGHAM regional vice-president sales, western region. Prior to joining Advertising.com, he served as vice-president sales west region for The Excite Network and also held posts at About.com, Wired Magazine, J. Walter Thompson, and People Magazine.

ERIC HUNTER has joined Men’s Health as director of promotions and marketing. Hunter most recently served as promotions director for Town & Country, overseeing all aspects of merchandising and promotional events. Prior to that, he served as associate director of merchandising for GQ and promotion director at Men’s Journal.

Nielsen Media Research announced that BRIAN J. LANE joins Nielsen Monitor-Plus, the advertising intelligence service, as senior vice president, client strategy & product management. Lane's responsibilities at Monitor-Plus will include directing sales strategies and developing new products for competitive advertising tracking.

Quigo Technologies has hired ALLEN BAUM as vice president of AdSonar. Baum is responsible for overseeing the acquisition of advertisers and publishers for the company's content-targeted advertising platform, AdSonar Exchange. Prior to Quigo, Baum was the director of new business development at FindWhat.com, responsible for the Private Label Business and building out the distribution network of affiliates.

Tacoda Systems, a behavioral targeting and audience management company, has opened a San Francisco office to be headed by BILL MATTHEWS. Matthews will serve in the newly created position of vice president, Western region publisher sales. Before joining Tacoda, Matthews was president of I/PRO, a Web site traffic validation and auditor.

Massive Incorporated, a video game advertising network, announced KATHERINE HAYS, former equity research analyst for Goldman Sachs, has been appointed chief operating officer. Hays has served as interim chief financial officer and vice president of operations since July 2003

Gemstar-TV Guide has hired RICHY GLASSBERG as senior vice president of advertising sales for the TV Guide Television Group. Joining TV Guide from the Speed Channel, Glassberg will be responsible for the TV Guide Channel and Gemstar-TV Guide’s interactive program guide businesses for both digital cable and consumer electronics products.

Budget Living has appointed IRIS SUTCLIFFE as managing editor. Sutcliffe will oversee the magazine deadlines, supervise the book layout, and manage the budget. Sutcliffe joins the magazine from Child magazine where she served as managing editor.