Today's Top News

Search & Performance Marketing DailyGoogle Triggers Mostly Backlash After Rejecting Plans To Replace Cookies With Personal IDs

The ad industry had mixed reactions Wednesday to news that Google will not build alternate identifiers or use consumers in its products following the phaseout of third-party cookies. In a statement, Network Advertising Initiative President/CEO Leigh Freund said privacy is a shared commitment, but should not be used as a barrier allowing platforms or tech companies to hold all data about online activities. Advertisi ...

Honda Supports Kids Via Two Charitable Efforts
Ride for Kids will aid children with tumors, while the Honda Campus All-Star Challenge offers grants to t ...
New Mexico AG Urges Appellate Court To Revive Privacy Lawsuit Against Google
"Google collects all sorts of information about students' online habits which it then uses to build profiles ...
Wrangler Signs Georgia May Jagger As Spokesperson
Jagger posted about the deal to her 959,000 Instagram followers and 117,000 Twitter followers. ...
Sitecore To Acquire Boxever And Four51
Sitecore intends to provide a SaaS-based digital experience platform, it says. ...
Upland Software Acquires Customer Data Platform BlueVenn For $51.9 Million
Upland says that with a unified customer database, it can help clients engage consumers via email, app, S ...
Corporate Email Volume Grew In 2020, As Did Response, Study Finds
Despite the growth of corporate email, especially during the COVID pandemic, only 60.5% of employees ever read the ...
Are You An A-Lister? Prove It! Buy This RTD Cocktail Company
Five Drinks Co is using this unorthodox campaign to build awareness, sell some cocktails, and/or find a bu ...
McClatchy Signs Content Recommendation Contract With MGID
The arrangement covers all McClatchy's assets, serving over 65 million readers monthly. ...
LiveIntent's NonID Integrates Into MediaMath, As Google Confirms Alternative Tracking Changes
With the end of the third-party cookie, brands will need to change the methods they currently employ " ...
'The Washington Post' Beefs Up Editorial, Names Simone Sebastian America Editor
Sebastan will guide coverage of the cultural and political trends now shaping American life. ...

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