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Digital News DailyTrust Remains Major Challenge For Advertising Industry, CMO Council Says

A report released during Advertising Week analyzes the impact of digital advertising experiences on consumer perceptions and purchase intent, and calls into question the merits and flaws of the $40 billion programmatic advertising market -- especially the risks of digital display ads appearing alongside objectionable content. The report highlights the loss of trust between marketers and agencies, agencies and publishers, and brands and customers ...

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