The delay is intended to give brands and agencies extra time to transition business to another ad serv ...
Today's Top News
Television News DailyNBC's 'Sunday Night Football,' With Taylor Swift In Tow, Earns 27M Viewers
According to the network, it was the largest streaming audience ever for a regular-season Sunday NFL game, with streaming viewing up 42% vs. the week before. NBC produced a "Taylor Made for Sunday Night" game promo, which it says was viewed approximately eight million times. ...
The Association of National Advertisers and 4A's on Monday launched a new initiative that aims to persuade feder ...
The FTC's proposed regulations aimed at curbing fake reviews could chill legitimate commercial speech, advertisers told the agen ...
The unit is called Publicis Vita, powered by Starcom and the remit includes media strategy, planning, partnerships a ...
Nadella dismissed an argument Google made, calling it "bogus." Google testimony suggested it is easy to change defaul ...
The Microsoft Bing Chatbot powered by AI is being injected with malicious ads that promote fake download sit ...
"I will be overseeing the agency's holistic media practice - bringing together strategy, planning, investment, activation and measureme ...
Amazon confirmed it is seeking submissions for a global review. Incumbent Mediabrands prevailed in a consolidation review ...
'The News Journal,' Alabama Weekly, Set To Close Later This Month
Paper was comprised of three other papers, two of which go back over 100 years. ...
Land Rover Brings Back Destination Defender
Land Rover and Outside previously partnered for the 4xFar festival in January 2019 in the Coachella Valley venu ...
IHG's Hotel Indigo Unveils Multimllion-Dollar Effort
"For our guests, Hotel Indigo isn't just a place to stay -- it's a reason to travel," sa ...
Axel Springer CEO Sees AI As A Friend, Not An Enemy
Mathias Dopfner comments as his company shows interest in acquiring The Telegraph. ...
Zuckerberg-Backed Nonprofit Launches Voter Campaign On AI Misinformation
AIandYou says this is the first multicultural public awareness campaign on AI and the 2024 election. The campai ...
Netflix Names New Ad Sales President
Amy Reinhard succeeds Jeremi Gorman, who got Netflix's ad-supported tier off the ground. Also, Eunice Kim and Elizabe ...
Microsoft, Domino's Form AI Innovation Partnership
The companies will use the Microsoft Cloud and Azure OpenAI service to improve the ordering process through personalizati ...
Coffee Mate Wears Pink For 'Mean Girls'' 20th Anniversary
The limited-edition Coffee mate product, officially launching in January, will see brand donning the Plastics' official color f ...
Kyle Pope To Leave Columbia Journalism Review To Join Covering Climate Now
Pope says 'there's no time to waste' in committing to climate coverage. ...
NAI Opposes Extending Health Privacy Law To Apps And Wearables
Congress shouldn't extend HIPAA, which restricts doctors and hospitals, to health apps or fitness trackers, the NAI arg ...
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If you're not sure, download a copy of CARU's just-released "Building Guardrails for Child-Directed Advertising & Privacy in the Metaverse," and start developing internal policies and strategies to mitigate liabilities and figure out new ways ...
For younger consumers, fragrance stands for self-expression, as #PerfumeTok fuels strong indie brands. ...
For the second time in 35 years, "Magnum P.I." fans are saying good-bye to their Hawaii-based private eye hero. ...
