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MediaDailyNewsIAE Tackles Ad Fraud: Says It's Not Just Illegal, But Has Big Ethical Issues For Media Industry

As a result, the Institute for Advertising Ethics has teamed with the Alliance for Audited Media to add a new module on ad fraud to its professional certification program. ...

Long-Term Discounts Dominated Cyber Monday Subscription Offers
Extended promotional offers were more widely used than deeper discounts, Toolkits reports. ...
BBC Is Expanding, Hiring In The U.S.
Head of difgital journalism in U.S. says BBC is hiring for "a LOT of roles." ...
'Washington Post' Unveils Digital Feature That Lists a Subscriber's Most-Read Stories
'The Post' hopes to strengthen its relationship with readers by personalizing their experiences. ...
Social Platform Moxy Adds Identity Verification Feature
Nonpartisan platform links voters, thought leaders and elected officials. ...
FTD Shows It's More Than Flowers In Holiday Effort
Creative shows how the brand can make gift-giving simpler, with examples for hard-to-please recipients. ...
El Faro Journalists Sue Over Pegasus Spyware
"The Pegasus attacks have profoundly disrupted plaintiffs' lives and work," journalists with El Faro say in a n ...
Propel Software Names Former Salesforce And Accenture Exec Ross Meyercord CEO
Co-founder Ray Hein will become the firm's chief strategy officer. ...
Google Is Testing Gmail And Calendar Apps For Wear OS: Report
Email reportedly will be handled by notifications, and there will be no inbox. ...
Ryan Reynolds Gets A New Model Of Himself
In ad promoting Apple TV+'s Christmas movie "Spirited," star Will Ferrell touts "a new 3X emotional range" f ...
Validity Welcomes Several Data Tech Firms To Its Partner Program
The new partners in the program include The Hunley Group and Data Therapy. ...

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