Lizzy Hanna

As General Manager of Engine Media, Lizzy leads the agency business within Engine Media Group. In this role she oversees client services, media strategy and planning as well as activation and analytics. Lizzy joined Engine Media in September 2016 as VP of Media and Client Solutions and was the first New York employee. In this role she was focused on building the client service and media planning team. Within three months, Engine Media’s client roster grew from three clients to eight, including renowned household name brands such as SlimFast. Other early on client successes included the Eyebuydirect paid social campaign, which drove over $1MM in revenue and 141% return on ad spend (ROAS); this campaign was just nominated for a Shorty Award for Best Large Media Buying Strategy. Another key success was winning the business of a premier sports hospitality client in November – quickly launching a three month campaign leading up to Super bowl and driving over 200% ROAS from the campaign. In January, Lizzy transitioned to General Manager.   Lizzy joined Engine Media from Mullen Lowe Profero New York, where she served as Head of Media. She was responsible for media planning and buying across global and US clients such as Western Union, T. Marzetti and CFA Institute. She led a team of 15 planners and buyers with specialisms in programmatic, paid social, mobile, video and display.   Prior to Mediahub, Lizzy was a Digital Media Director at MediaCom, overseeing digital media for Audi of America. In this role she planned and led transformative and award winning digital campaigns - including three Super Bowl campaigns and the first media campaign for Audi with direct vehicle sales tracking and attribution. She partnered closely with AKQA on the redesign of Audiusa.com – building the first digital media campaign with dynamic display ads powered by advanced 1st and 3rd party data. Within Tier II, she increased digital media investment 45% YoY – proving out the success of digital media to key stakeholders. Prior to MediaCom Lizzy worked at Zenith Media as an integrated media planner on the Nestle account.   Lizzy began her career at Neo@Ogilvy working on Lenovo and Career Education Corporation. It was during this time that she fell in love with the idea of bringing together best in class data, technology and creative to build custom media solutions for clients.