Ross Fadner

MediaPost Director, Event Programming

Meet Ross at:

Keynote: From Digital Strategy to Strategy in a Digital World
Date/Time: 9:15 AM In today’s digital age, it is easy to be lured into adopting digital technology simply because it is new and innovative. However, Jan Huckfeldt, VP, Global Marketing and Communications at Lenovo Mobile Business Group and Motorola Mobility, believes that to revive an iconic brand, an integrated marketing approach leveraging multiple channels, including programmatic media, is more impactful than a singular strategy. As we open OMMA at AdWeek, Jan will discuss some of his key learnings as well as his theory that there is no digital strategy anymore; just strategy in a digital world.

Interview: Data, Data Everywhere
Date/Time: 2:45 PM The flood of data washing over brands and agencies is forcing them to reorganize and restructure around a data-centric, customer-first approach to marketing. This transformation necessarily puts data scientists like Oleg Korenfeld, the EVP of Ad Tech & Platforms at Spark Foundry, at the forefront of advertising and data strategy and operations. In this interview, Korenfeld will discuss how his team manages the data deluge from first, second and third-party sources, as well as how companies can make sure their analytics, attribution and media systems are working together to better understand what consumers want and need in real-time.

Keynote Interview: Influencer Marketing a ‘Game Changer’ for EA
Date/Time: 1:00 PM

With 1,500+ members spanning its breadth of titles across devices and platforms, Electronic Arts already operates one of the largest and most sophisticated influencer marketing programs you will find anywhere—and yet, earlier this year, the gaming giant told investors it was planning to shift even more marketing spend away from traditional media towards its influencer program for the foreseeable future. In this keynote interview, Chris Mancil, Global Director, Community & Influencers, will walk us through EA’s “Game Changers” program, revealing how and why it has been such an unmitigated success for the game publisher.

Interview: The FTC's Endorsement Guides
Date/Time: 3:45 PM In early September, the Federal Trade Commission updated its Endorsement Guides for truth-in-advertising, specifically targeting influencer marketing via social media. Now, influencers whose disclosure practices are found to be inconsistent with the Guides could be penalized for their paid endorsements on their social channels. In this exclusive interview, Allison Fitzpatrick, Partner at Davis & Gilbert, will walk us through the FTC updates, and explain how it directly affects, brands, agencies, influencers and influencer marketing agencies.