Steve Smith is a lapsed media studies academic who converted to digital in 1995. He took his Ph.D. in American Studies at Brown and taught seven years at University of Virginia, where he developed the school’s first media curriculum. Leaving scholarship behind in the mid-nineties, he edited Access Intelligence’s Min’s New Media Report during the Web’s first boom. He is the weekly columnist on digital strategies for Media Industry Newsletter (MIN) and is the co-Chair of the magazine industry’s annual MIN Day conference.
His features on interactive marketing appear regularly in MediaPost’s Media and OMMA Magazines, and his Mobile Insider and Behavioral Insider columns appear weekly at mediapost.com. An unrepentant geek, Steve also writes about every gadget he can get his hands on for Laptop, CPU and E-Gear Magazines.
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Opening Remarks
Date/Time: 9:00 AM
Activating on People-Based Targeting: Where’s The Media?
Date/Time: 11:15 AM
How are media companies outside of Facebook and Google creating or assembling assets that talk to the same person across screens and channels? How are the various partnerships and conglomerations of media that enable the proliferation of people-based addressable data able to help buy-side customers zero in on the right person? How important is second or third-party data to these companies, and to what extent does a proposed universal identifier for programmatic media change the game for them?
