September 26-27, 2017Princeton Club, New York City

Jay Seideman

Oath SVP Demand Platforms

Jay serves as SVP of Advertiser Platforms for Oath, overseeing sales and service teams across the demand platforms including video, mobile, display and programmatic TV. In his previous role, Jay was Regional VP of advertising sales teams for AOL’s Central Region, representing the AOL-Verizon portfolio of content properties and platforms. Prior to that, Jay oversaw Microsoft’s US Targeting & Exchange teams, leading both the Audience Targeting specialist teams and Microsoft’s programmatic sales efforts. Jay has also held positions at Vibrant Media, where he managed sales operations and evangelized the contextual space, and IDG, a premium trade publisher, selling branded advertising to leading technology agencies and marketers. Jay has been a frequent speaker at OMMA, Digital Hollywood, Ad Club of New York and the IAB and has been published in AdExchanger and Digiday.

Meet Jay at:

Activating on People-Based Targeting: Where’s The Media?
Date/Time: 11:15 AM
How are media companies outside of Facebook and Google creating or assembling assets that talk to the same person across screens and channels? How are the various partnerships and conglomerations of media that enable the proliferation of people-based addressable data able to help buy-side customers zero in on the right person? How important is second or third-party data to these companies, and to what extent does a proposed universal identifier for programmatic media change the game for them?

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