2018 APPY Awards Jury




Jeffrey Fischer
Executive Director, Entertainment & Content Marketing, Hearts & Science

Jeff Fischer is an industry veteran with 20+ years of experience leading clients in CPG,  Domestic & European Auto, Beauty, Fashion, Telecom, Consumer Electronics, Government, Liquor, Banking, Pharma, Retail and Entertainment.  He joined Hearts & Science/The Content Collective as Executive Director, Branded Entertainment for AT&T in December 2016.  Prior to that, Jeff spent the last 6 years at MediaVest where he most recently ran Corporate Strategy & Branded Content on the Comcast account.  While at MediaVest, Jeff also oversaw $90MM in Publishing planning, negotiating and buying for Kraft/Mondelez and Sprint across national, local and B2B media.  He grew the team’s responsibilities to include print and digital assignments and focused on creating content programs where he oversaw the joint venture of Triscuit’s Martha Stewart Toasted Coconut & Sea Salt Summer Edition.  Before joining MediaVest, Jeff was SVP, Managing Director at Universal McCann with oversight of their Publishing activation division with responsibility for all clients.  He spent his early agency years in Chicago at Starcom as Director of the P&G Print AOR with a focus on Marketplace, Innovation and Research and has also done a stint in sales.  What excites Jeff most is the opportunity to successfully conceptualize and orchestrate integrated marketing campaigns utilizing Branded Content across channels to launch/reinforce brand image, drive conversation and lead generation.  Personal accomplishments include CMA Harmon Award, Mediaweek All Star, MIN Top Integrated Marketer, MIN Integrated Program Awards, PHame and Medical Media & Marketing Awards.

Harley Saftler
Worldwide Creative Manager, Ogilvy & Mather

Harley Saftler was so enamored by technology and the internet, he taught himself coding. He created his first website at 7 years old.

After two years studying mathematics at the Univ. of Colorado, Harley dropped out to start Partner Gurus with his friends at Divine Arts, a subsidiary of Eros Entertainment. Partner Gurus was one of the first digital media distribution companies in the United States. With a focus on YouTube, Harley built a community of content creators and employed his knowledge of SEO, web development, digital marketing and social networking to amplify his clients’ content. He represented the legendary rock n’ roll band Mountain and TV celebrity John Shea, to name a few.

When YouTube automated their digital media distribution program, Harley returned to school at the City University of New York to complete his degree in Multimedia Programming and Design. While studying, he moonlighted as a freelance web developer for small and medium size businesses in the New York tri-state area. After three years, his portfolio included websites for Cynthia Rowley, Knitting Central, The Bee in the Lion Gallery and renowned photographer, Elizabeth Jordan.

In 2013, he joined Ogilvy & Mather as a project manager for Tham Khai Meng, Ogilvy’s Worldwide Chief Creative Officer and Co-Chairman. After a year, Harley was promoted to Worldwide Creative Manager. As O&M’s global point of contact for all things creative, he liases with members of O&M’s Worldwide Creative Council and Khai. As a result of working closely with the Worldwide Chief Creative Officer, Harley has honed a keen sense for creative and is relied upon to identify digital opportunities. Harley has worked across many award-winning campaigns for Coca-Cola, IBM, Kimberly-Clark, British Airways, Tiffany & Co., Unilever Dove, Samsung, and Mondelēz.

Throughout his five years at Ogilvy, Harley has worked on many campaigns that have accumulate awards at LIA, Clios, D&AD, One Show and Cannes Lions. He is most proud of his work on The Refugee Nation which picked up a Titanium Lion, the Grand Prix for Good Lion, as well as 15 other Lions and One Show’s Best of Show in 2017. The Refugee Nation flag has also been put on permanent exhibition at the MoMa and Victoria & Albert Museums.

As Harley, Neo to his friends, fights the evils of mediocrity along the streets of New York City on his electric skateboard, he’s thinking of his next big idea to conquer the Matrix.