2018 APPY Awards Jury




Harley Saftler
Worldwide Creative Manager, Ogilvy & Mather

Harley Saftler was so enamored by technology and the internet, he taught himself coding. He created his first website at 7 years old.

After two years studying mathematics at the Univ. of Colorado, Harley dropped out to start Partner Gurus with his friends at Divine Arts, a subsidiary of Eros Entertainment. Partner Gurus was one of the first digital media distribution companies in the United States. With a focus on YouTube, Harley built a community of content creators and employed his knowledge of SEO, web development, digital marketing and social networking to amplify his clients’ content. He represented the legendary rock n’ roll band Mountain and TV celebrity John Shea, to name a few.

When YouTube automated their digital media distribution program, Harley returned to school at the City University of New York to complete his degree in Multimedia Programming and Design. While studying, he moonlighted as a freelance web developer for small and medium size businesses in the New York tri-state area. After three years, his portfolio included websites for Cynthia Rowley, Knitting Central, The Bee in the Lion Gallery and renowned photographer, Elizabeth Jordan.

In 2013, he joined Ogilvy & Mather as a project manager for Tham Khai Meng, Ogilvy’s Worldwide Chief Creative Officer and Co-Chairman. After a year, Harley was promoted to Worldwide Creative Manager. As O&M’s global point of contact for all things creative, he liases with members of O&M’s Worldwide Creative Council and Khai. As a result of working closely with the Worldwide Chief Creative Officer, Harley has honed a keen sense for creative and is relied upon to identify digital opportunities. Harley has worked across many award-winning campaigns for Coca-Cola, IBM, Kimberly-Clark, British Airways, Tiffany & Co., Unilever Dove, Samsung, and Mondelēz.

Throughout his five years at Ogilvy, Harley has worked on many campaigns that have accumulate awards at LIA, Clios, D&AD, One Show and Cannes Lions. He is most proud of his work on The Refugee Nation which picked up a Titanium Lion, the Grand Prix for Good Lion, as well as 15 other Lions and One Show’s Best of Show in 2017. The Refugee Nation flag has also been put on permanent exhibition at the MoMa and Victoria & Albert Museums.

As Harley, Neo to his friends, fights the evils of mediocrity along the streets of New York City on his electric skateboard, he’s thinking of his next big idea to conquer the Matrix.