This year, we have added a new group of categories:
In-App Campaigns
For advertisers that use apps as a key element of their marketing campaigns. Entrants in these categories will be judged by their creativity and success in leveraging mobile’s unique opportunities.


Early Bird Rates End on March 15th at Midnight

Get Appy News and Featured App Reviews

This App Will Make You a Better Person 

Spread some luv!
Pump up the volume of 
good in the world.

Nowadays, with our hectic lives and demanding schedules, it’s so easy to get swamped with the trivial and overlook the important. We rush to places without noticing anything or anyone around, or how beautiful the world is.

Wish there was someone to remind us once in a while that, or motivate when we’re feeling down? 

Hooray technology - there is an app for that! Karmic is an application that inspires. It reminds users to be kind to themselves and to others around them.

Once you shake your phone, you’ll receive an inspirational quote or a deed for the day. And by completing the deed you can earn points, plus your home screen will brighten with light and beautiful colors. Ta-daaaa! As you progress in your good deed practice, you’ll accumulate the points and grow your Karmic Aura.

Karmic offers relaxing meditation that allows you to release stress and, guess what, your more points toward your Karmic Aura. Download Karmic to your mobile phone and you will become more centered and focused regardless of your surroundings. It will remind you to be a better person every day.

And here’s another reminder… Smile  :)


Thank You for the Music, Internet 

My obsession with music started early. It all began with a Fischer Price record player and Michael Jackson, progressed to a boombox where I wore out Greetings from Asbury Park (you could actually hear one side of the tape through the other!), evolved into the 10,000 Maniacs on my new cd player and then…the Internet happened! 

Can we please pause for a moment to remember the Napster that once was? Thank you, now on to iPods, which were essentially left in the dust by our smart phones, which have brought about many apps that help you discover and listen to music.


Lately, I’ve been a huge fan of Spotify – ahh the freedom to choose the music you want to listen to and, if you want, you can listen to the same song over and over again ala my Bruce Springsteen obsession, all for a low monthly fee. No need to hang on to those CDs (or even audio files) anymore it’s all in the cloud kids!

My only issue with Spotify, is there is almost too much music (did I just say that?) and when I don’t know what to choose I often revert to old standbys. The music rut.

Enter Songza – the FREE app that offers curated music on your desktop or phone based on day, setting and mood. I cracked up when I chose “Working in an Office (SFW)" -- > "Indie Music That’s Not to Weird", which then presented me a few playlist options including "Songs from Apple Commercials". How did I not think of creating this playlist myself? Well never mind because they did it for me and it is good!

Songza even has playlists to solve my entertaining needs: cooking breakfast, eating dinner and throwing an awesome cocktail party, in addition to many other fun categories. You can also sort by decades, genres and activities. 

I'm relieved I found this app just in time for my four hour drive to Boston where I'll be listening to "Sunny & Feel-good" on the open road and I definitely will not be at a loss for music.


Your Bird Watching Problems, Solved 

Hey bird fan! You know who you are. Gazing at those mesmerizing feathery creatures in Central Park, wondering what they're called, aren't cha?

Let “Merlin” unveil the mystery! Served by the Cornell Lab of Ornithology, bird ID is a sheer breeze now. And here is how it works. Tell Merlin when and where you saw the bird, what it looked like, and what it was doing. And, bam! Merlin will show you the most likely species by tapping into… yes you got it… eBird, a database with millions of sightings from birders around the world.

Now, go get yourself a bird to identify and this fabulous app in App Store absolutely free, you lucky bird-enthusiast.

Download in  the App Store


Final Deadline Extension -- April 25 

Procrastinators, you can now breathe a sigh of relief! The entry deadline has been extended to Friday, April 25. This is the final extension, so make sure to get your entries in.

Good Luck!
Your Friends at the Appy Awards

The Travel App Locals Don't Want You To See 

Tasty Travel Tips from TRUFFLE

I love traveling and the planning process leading up to a big trip. Visiting a bookstore (the few that still exist) to purchase travel books for my destination and hunkering down with a cup of coffee to bookmark all of the must-sees is a great weekend activity for me. Unfortunately I’ve been let down by more than a few travel books, not realizing until I'm at my destination that the author and their advice is not to my liking. I had a rather unfortunate Rick Steves' experience in Prague, so much so that whenever my husband and I have a bad travel encounter we jokingly label it as a Rick Steves recommendation.

But I think I've found the solution! Enter TRUFFLE Travel, a FREE digital travel app with a sexy design and amazing recommendations. It includes curated city guides, travel tips, a journal, a currency converter, local weather, and more.

Current guides include: London, Paris, New York and Los Angeles. Since I’ve been living in NYC for quite a while, I thought I would put this app to the test and see what they recommended for shopping, dining and cocktails. I must say that I was pleasantly surprised. Places that took me years to discover were all listed, along with some other very interesting looking spots that I will be checking out ASAP.

TRUFFLE Travel gives tourists insights into the hippest restaurants, the chicest shops and hard-to-find hotspots much to the dismay of many locals I’m sure. The next time I have an out of town visitor looking for recommendations I will urge them to download this app.

The app will be adding the following city guides soon: Rome, Barcelona, Berlin, Tokyo, Sydney, Rio

Download in the App Store 


Thinking of giving up on #selfies?  

CamMe - Revolutionizing the Selfie

Thinking of giving up on #selfies? This app may change your mind! I just discovered CamMe - an amazing and FREE photography app that perfects the art of the selfie. The app is easy to use and really demonstrates how far technology has come!
CamMe recognizes hand gestures as cues to snapping the picture (arm length is no longer an issue!). To activate the camera, all you need to do is raise and close your hand. Simple. Your phone can be positioned from 12 inches to 12 feet away, perfect for the singleton selfie or a family photo. The app also includes fun features such as a photo booth film strip and a heart background. Paid features include a Mondrian style photo collage, as well as various photo frames to choose from.

Clearly I’m not the only one obsessed, to-date CamMe has over 2M downloads and nearly 400 pics are snapped every minute with the app. Before you hit the town this weekend, download this app and say cheese.

Download in the App Store



DJ Dutchboy – turns songs into color palettes

Choosing paint colors is no easy task, believe me I know this! I chose a scheme that made my apartment look like a bad Christmas sweater. Enter the paintlist app from Dutch Boy® paints (available for iPhone and android). It takes songs from your playlist and turns them into a color palette.  We all have favorite songs that make us feel amazing, now these can be translated into paint colors!

The Dutch Boy app matches specific attributes from a song to elements from a color’s spectrum to create a custom color palette unique to that song’s style.

My wish for the next release? An option to “paint a masterpiece” in the app using the newly generated color palette.


Alzheimer's & Other Dementias Daily Companion 

Alzheimer's & Dimentia Companion AppA sad but short story with a happy ending.

Fifteen years ago, when I was still in high school, my grandmother was diagnosed with Alzheimer’s App screenshotdisease. I was very close to her growing up and she was (and still is) a major influence in my life. The transition was traumatic for everyone, she went from her being a vibrant woman who could do anything to a small, frail, and confused person who lived in a waking nightmare of vivid hallucinations caused by dementia. My family did what they could to alleviate her worries and anxieties, but it was challenging to say the least. One month before I graduated from college, she passed away due to late-stage related complications. I still miss her and even writing this short paragraph causes me heart-ache.

There is no cure for Alzheimer's disease (yet), but there are now more resources to help. Like the FREE Alzheimer's & Other Dementias Daily Companion app. I wish I had this fifteen years ago (but smart-phones were just a glimmer in Steve Jobs’ eye then). The app helps families and caregivers with immediate tips and practical advice for all of the behaviors and situations they may encounter dealing with a loved one affected by the disease. The app includes over 500 searchable tips and practical solutions sourced from the Home Instead Senior Care network and the Alzheimer’s and other dementias caregiving community. The app is a companion piece to a new book, “Confidence to Care.”

This is a must-download for those who have loved ones dealing with Alzheimer's & Dementia. 

Download on  iTunes


You asked for it.... More Time. 

Great news! The Entry Deadline for the Appy Awards has been extended to April and we are moving the awards party to Internet Week in May, which gives you MORE TIME to enter!

Mark your calendars!

April 11 - Extended Entry Deadline
May 21 - Appy Awards Party at IWNY

Good luck!

The Recommendeuer 

Wine education is no laughing matter. Except when it is.Wine Education

To create awareness for the fine roster of Washington Wine makers, GreenRubin (in partnership with the Washington State Wine Commission) created The Recommendeuer app, featuring Greg Proops from TV’s Whose Line is it Anyway.

The awareness campaign was kicked off by shipping highly designed boxes to wine industry influencers and media. Inside each box? An iPad with a robust app featuring entertaining and informative videos about Washington State wine.

Each app was personalized for its recipient where The Recommendeuer greeted them by name, and dialogues continue today between The Recommendeuer and the iPad recipients on social media.

A mass-market version of the app (iPad/iPhone) is available for aspiring tastemakers.

Download on iTunes