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APPS IN THE NEWS

Facebook Properties Record Slight Uptick, But Messenger Usage Declines
December 7, 2018

Facebook-related properties -- including Messenger, Instagram, WhatsApp, and Facebook's flagship app -- grew by just 1% in the last year. Industry-wide content consumption grew by about 14% ...

Are Betting Firms Responsible, Or Scaling Down An Ad War?
December 7, 2018

The rise of mobile led to an ad arms race in betting. So is the altruistic "whistle to whistle" ban simply a ceasefire? ...

OutboundEngine Unveils Client Contact App For SMBs
December 6, 2018

The new product allows business owners to add contacts to databases and send emails and texts, the company says. ...

Google Plans To Close Allo
December 6, 2018

Launched in mid 2016, the "smart" messaging app blended users' Google accounts with the search giant's virtual assistant technology. ...

'The Players Tribune' Acquires Unscriptd To Create Mobile App, Grow Athletic Community
December 5, 2018

This is the first media acquisition by The Players' Tribune. That includes proprietary mobile technology from Unscriptd, which is behind a new mobile app from TPT called Players' Post. ...

For Engagement, Marketers Prefer Instagram
December 5, 2018

Per a new report, Instagram is becoming the No. 1 social-media platform when it comes to engagement for brands. ...

App-Ads.Txt Released By IAB Tech Lab
December 4, 2018

The IAB Tech Lab has released a beta app-ads.txt, which is designed to ensure that app producers can list who is entitled to sell their inventory, "Mobile Marketing" writes. ...

Facebook Weighed Selling Users' Data
November 29, 2018

Earlier this decade, Facebook considered charging developers $250,000 a year for the ability to access data about its users. ...