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APPS IN THE NEWS

InMobi's On A VAST Adoption Mission
July 21, 2017

At least 90% of mobile video is consumed in-app, making viewability, attribution, and measurement hot topics for in-app video. Arun Pattabhiraman, global head of marketing at InMobi, spoke with Digital News Daily about viewability and fraud challenges for mobile video, and why VAST is the right viewability stand ...

'WaPo' Joins Nextdoor, Facebook Bows Publisher Groups
July 21, 2017

'The Washington Post' announced a new partnership with Nextdoor, which allows users to create private, local social networks for their neighborhoods, making it the first big news provider to official team with Nextdoor in the Northeast. Also, Facebook announced it is allowing publishers (as well as brands) to ...

Google Redesigns News Feed To Personalize Search In Mobile App
July 19, 2017

Google on Wednesday began rolling out a news feed that personalizes a stream of articles, videos and other content in its search app for Android and iOS based on the mobile phone user's preferences. ...

Google Debuts 'Hire' App For Simple Staffing
July 18, 2017

Google is rolling out Hire -- a new app for small and medium-sized businesses, which is supposed to simplify staffing. “With Hire, the internet giant is targeting existing G Suite users -- that is, companies already on board Google’s cloud software platform,” Venture Beat writes. “Hire will allow ...

Is China Pulling Plug On WhatsApp?
July 18, 2017

The Chinese government began blocking Facebook-owned WhatsApp, this week -- at least in part. “The disruption of WhatsApp was the latest in a long line of big digital services running up against China’s ‘Great Firewall,’” The New York Times reports. “WhatsApp, which had generally avoided major disruptions in ...

Spot.IM Drives Mobile Engagement For Publishers
July 18, 2017

The new native kit makes Spot.IM's solutions available to the public, so iOS and Android mobile app developers can monetize user-generated content via revshare. ...

Pixalate Simplifies Viewability, Ad-Fraud Reporting With Launch Of 1Tag
July 18, 2017

Pixalate on Tuesday launched 1Tag, a device-aware tag that measures ad fraud and viewability while at the same time differentiating between MRAID and non-MRAID inventory. ...

Microsoft Adds LinkedIn App For Windows 10
July 17, 2017

Microsoft this week is rolling out a dedicated LinkedIn app for Windows 10. “The LinkedIn app itself looks like a basic web wrapper version for Windows 10, with notification support and a Live Tile,” reports The Verge. Microsoft closed its $26 billion acquisition of LinkedIn more than six ...