Jack Smith
groupm Chief Product OfficerMeet Jack at:
Panel: Blockchain Meets Media Supply Chain
Date/Time: 9:30 AM
Cure-all or snake oil? Blockchain peddlers are promising a beleaguered digital ad economy a solution for transaction and cost transparency, fraud, complexity, even privacy. But with so little actual media buying occurring through blockchain systems, we can spend all day debating the hype. The immediate question is how marketers and agencies are vetting the solutions, interrogating the hype, or testing the tech itself. What processes are companies putting in place to engage the blockchain promise? What is a realistic time horizon? How and where in an organization will these technologies integrate with existing systems?
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