Richard Hartell leads Publicis Groupe’s Strategy and Innovation team and Publicis Inside for Publicis Media. His work is focused on bringing the best strategic talent and capabilities to Publicis Groupe clients to help them transform and grow their business. He sits on the Global Executive Leadership Team for Publicis Media and the global board for Publicis Inside.
Prior to his current role, Richard held a number of strategy roles as part of Starcom MediaVest Group as UK Chief Strategy Officer, EMEA Strategic Development Director and latterly Global President of Strategy & Transformation for Starcom MediaVest Group.
He lives in Manhattan with his wife and 3 children.
Meet Richard at:
Panel: Blockchain Meets Media Supply Chain
Date/Time: 9:30 AM
Cure-all or snake oil? Blockchain peddlers are promising a beleaguered digital ad economy a solution for transaction and cost transparency, fraud, complexity, even privacy. But with so little actual media buying occurring through blockchain systems, we can spend all day debating the hype. The immediate question is how marketers and agencies are vetting the solutions, interrogating the hype, or testing the tech itself. What processes are companies putting in place to engage the blockchain promise? What is a realistic time horizon? How and where in an organization will these technologies integrate with existing systems?
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