The CPG marketer's relationship to her customer has never been more complex, fragmented but ultimately promising than ever before. From e-commerce to influencers, from owned and earned online media to highly personal mobile and social channels, brands are cultivating deeper and more direct connections to their customers in the digital age. But how do they build brand in such a fragmented, performance driven digiverse? How do they build their own data war chests and customer maps with Google, Facebook and Amazon dominating the virtual aisles and end caps?
MediaPost aims its long-running Brand Insider Summit at the CPG segment. We bring both legacy manufacturers and emerging players together for a unique peer-to-peer format where marketers share with one another insights, successes and plans for more direct, consumer-first relationships. They will map the new customer journey and media plan for CPGs.
Marketers will share their strategies for building first party data and learning data driven brand building from a new generation of DTC upstarts in food, beauty and health. And as everyone adjusts to the new media, commerce and consumer Amazon rules, they explore the many possibilities for testing, selling and advertising in and around the new Goliath.
The inaugural CPG edition of the Brand Insider Summit will help marketers leverage the digital disruption before it disrupts them.
Experience accommodations rivaling the magnificence of an alpine setting. The Resort at Squaw Creek offers luxurious accommodations with grand picture windows that reveal sweeping views of the Sierra Nevada range, ancient ponderosa forests and lush meadowlands.
For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.
For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at firstname.lastname@example.org.
For press inquiries, please contact Ken Fadner at email@example.com.
For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at firstname.lastname@example.org.
For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at email@example.com.