November 17 - 20, 2024
Santa Barbara, CA

CPG’s Latest Playbook: Agility, Automation, & Data-Driven Strategy

Agility continues to be the word of the moment if CPGs ever expect to keep up in today’s constantly changing marketplace and economy. Brands need to adapt with consumer behavior in order to effectively engage in this cluttered environment. Though fighting for attention isn’t enough, CPGs that win product discovery and drive customer retention will be the ones to succeed.

As inflation cools, it seems consumers have permanently changed their shopping habits. They continue to purchase private labels, and often times when they do buy from brands, they opt for the one with the most compelling value proposition.

Consumers are also demanding to look behind the curtain. How are products made? Are they sustainable? Are they true to their customers’ values? Showing brand purpose can not only make CPGs stand out from the crowd but drive loyalty and LTV as well.

It’s imperative that brands stay on top of what people are thinking and doing in order to keep up. The challenge is with data restrictions and growing competition, achieving that level of personalization can be a challenge. So how do you do it? How do you acquire enough data and insights to stay on top of consumers’ needs?

Whether it’s leveraging the latest tech and innovations, engaging with RMNs and other partnerships, or investing on emerging channels, it’s time for CPG brands to step out of their comfort zone and test new opportunities!



We Will Explore:


  • Incorporating Generative AI and Data Tech with omnichannel media planning
  • RMNs impact on data-driven media channels
  • Leveraging AI-powered customer personas to uncover actionable insights
  • Tactics for building first-party data and loyalty
  • Brand partnerships
  • Unraveling consumer’s journey and complex multi-channel framework
  • Social commerce
  • Shift to DTC model to build customer relationships
  • Marketing Sustainability and Brand Purpose

In case studies, discussion sessions, and MediaPost's signature roundtables, we will bring some of the most advanced CPG brands together to share best practices and discuss the tools, channels, and strategies that are proving most effective for reaching today’s audience.
Join the conversation #MediaPostInsiderSummits

Conference Content Programmers:

Steve Smith, VP, Editorial Director, Events, MediaPost

Lisa Singer, Senior Director, Event Programming, MediaPost

Barbie Romero, Director, Event Programming, MediaPost



For brand marketer VIP pass inquiries
 please contact Kevin Massa at massa@mediapost.com

Previous Brand Insider Summit CPG Attendees

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Agenda

Sunday, 11/17

6:30 PM Pacific
9:30 PM ET
Welcome Cocktails

Monday, 11/18

9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation
9:35 AM Pacific
12:35 PM ET
Opening Remarks
MC
Lisa Singer, Senior Director, Event Programming, MediaPost 
9:45 AM Pacific
12:45 PM ET
Keynote
10:15 AM Pacific
1:15 PM ET
Panel: Navigating the Omnichannel Maze - Consumer Engagement/Personalization Strategies
Consumers shop in multiple ways: e-comm, brick-and-mortar, order pick-up, mobile, etc., and that’s not even including all the other channels, from social to display to CTV, and more, that they might experience along the way. How are CPG brands targeting and finding customers in this complex ecosystem? What data are they gathering, and how are they using it to better personalize their experience? How are they measuring impact? This panel will share their approach to achieving a more holistic view of their channels and tactics to better engage with consumers and drive ROI.
10:45 AM Pacific
1:45 PM ET
Sponsor Spotlight & Coffee Break
11:15 AM Pacific
2:15 PM ET
Case Study: RMN's Boost CTV Ad Peformance
Presenter
Kevin Manke, Sr. Manager, Media & Data Strategy, Danone North America 
11:35 AM Pacific
2:35 PM ET
Case Study: Video Commerce/TikTok Storefront
11:55 AM Pacific
2:55 PM ET
Roundtable: Exploring Emerging Channels in the CPG Media Mix
2:00 PM Pacific
5:00 PM ET
6:30 PM Pacific
9:30 PM ET
Cocktail Party
7:30 PM Pacific
10:30 PM ET
Dinner

Tuesday, 11/19

9:35 AM Pacific
12:35 PM ET
Notes from the Emcee
MC
Lisa Singer, Senior Director, Event Programming, MediaPost 
9:45 AM Pacific
12:45 PM ET
Keynote
10:15 AM Pacific
1:15 PM ET
Case Study: Actionable AI - How Newell Brands Built Customer Personas
Newell Brands, the company behind iconic names like Rubbermaid and Sharpie, is revolutionizing how they understand consumers. With AI, they're tapping into always-on data to uncover deep, actionable insights. Randee Keating, Sr. Director of Consumer Insights, explains how AI-powered customer personas are unlocking invaluable insights, driving smarter, and faster marketing decisions. This isn't just data - it's a game-changer for creativity and growth.
Presenter
Randee Keating, Sr. Director of Consumer Insights, Newell Brands 
10:35 AM Pacific
1:35 PM ET
Sponsor Spotlight & Coffee Break
11:05 AM Pacific
2:05 PM ET
Panel: Unlocking Growth - CPG Brands & the Digital Data Transformation
As CPG brands require more data to attribute to ROAS, they need to keep up with the latest digital offerings. How are brands using AI to further segment their consumer journeys? How has building first-party data allowed them to be more agile and responsive to consumers changing needs? Has building an e-comm offering benefitted in-store sales, and how has it impacted their overall marketing strategy? This panel of CPG marketing mavens will discuss the challenges and benefits of leveraging digital and tech; including expanding reach, greater personalization, improved customer experience, higher levels of efficiency, increased sales, and more.
11:35 AM Pacific
2:35 PM ET
Case Study: Loyalty & LTV
11:55 AM Pacific
2:55 PM ET
Roundtable: Building Zero & First-Party Data
11:55 AM Pacific
2:55 PM ET
Roundtable: Leveraging AI to Overcome the Post-Cookie Demise
2:00 PM Pacific
5:00 PM ET
6:30 PM Pacific
9:30 PM ET
Cocktail Party
7:30 PM Pacific
10:30 PM ET
Dinner

Wednesday, 11/20

9:00 AM Pacific
12:00 PM ET
Presentation
9:30 AM Pacific
12:30 PM ET
Case Study: Marketing Sustainability & Brand Purpose
9:50 AM Pacific
12:50 PM ET
Panel: Content and Context - Navigating CPG Marketing in the Post-Cookie Era
Historically CPGs have targeted consumers based on demographics and behavior. Now thanks to cookie deprecation, CPG brands are turning back to contextual marketing, creating partnerships, and mining their own first and zero-party data. But how are planners making their campaigns more effective, automating, and optimizing? What targeting options and solutions are they testing? Are they prioritizing consumers and how are they engaging with them without seeming invasive? Our panel of CPG marketers will break it all down for us.
10:20 AM Pacific
1:20 PM ET
Conference Ends

Speakers

Randee Keating

Newell Brands
Sr. Director of Consumer Insights

Kevin Manke

Danone North America
Sr. Manager, Media & Data Strategy

Lisa Singer

MediaPost
Senior Director, Event Programming

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Venue

Mar Monte Hotel
1111 East Cabrillo Boulevard
Santa Barbara, California, 93103

Steps from the beach, tucked between the Santa Ynez Mountain Range and the Pacific Ocean, the Hyatt Mar Monte Hotel embodies the gracious spirit and style of Santa Barbara, California.  Long a vital part of this vibrant community, this historic and legendary property has been recently revitalized and reimagined – impeccably crafted for the modern traveler.  Your home away from home welcomes you.
 

Booking your Room at Mar Monte Hotel

To secure a room for MediaPost's Brand Insider Summit: CPG event, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. If you haven't done so yet, you may register for the event here.

To book your discounted room at Mar Monte Hotel, go to:
https://www.hyatt.com/shop/rooms/sbars?location=Mar%20Monte%20Hotel&checkinDate=2024-11-17&checkoutDate=2024-11-20&rooms=1&adults=1&kids=0&corp_id=G-MDP1

This discounted room block will EXPIRE on FRIDAY, 10/18/24!!

If your room is not booked by this time, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.


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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.