The pressure is on D2C marketers to be nimbler and more imaginative than ever before. Profitability is the new mantra but finding efficient paths to growth have become challenging. Many D2Cs are looking outside of the tried-and-true performance media channels as these old acquisition engines become less trackable and more expensive. Others have reshuffled their marketing mix to leverage new omnichannel distribution, expand product portfolios, and challenge supply chains. Still more look to affiliations with other brands and influencers to share customer bases. We are in a new stage of marketing creativity among the digitally native D2C brands. The Fall edition of MediaPost's D2C Brand Insider Summit gathers some of these innovators to share lessons learned for deploying a new D2C marketing toolkit.
We will explore:
Throwing cash at familiar channels is no longer the best or most sustainable model for brand growth. At the eighth edition of MediaPost's long-running D2C Brand Insider Summit, we lean into the next deeper toolkit for growth.
In case studies, discussion sessions and MediaPost's signature daily roundtables, we bring some of the most experienced D2C marketers together to share their best practices and examples.
Immerse yourself in Austin's history and charm amid the unbridled elegance of The Stephen F Austin Royal Sonesta Hotel, located downtown in the heart of the Live Music Capital of the World. The Sonesta's love of art comes to life in this splendid hotel – from the historic Art Deco façade and sophisticated décor to carefully crafted cocktails and cuisine. Settle in to the beautifully appointed rooms and suites, and let Texas hospitality wash over you. Our central location on Congress Avenue places guests near famed city attractions like Sixth Street, Rainey Street, the Texas Capital building, the Congress Street "bat bridge," and more!
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