Meet TV, Your Next Performance Channel (No, really.)
We hear it over and over..."TV is too expensive!” “It can't be measured!” “Digital channels do everything we need them to do." Yet more and more D2C brands are taking the leap and are realizing TV and Video still provide massive scale, expands the funnel, doesn't have to break the bank, and can be accountable (and measurable) like digital channels if done the right way. Learn how in this session!
Presenter: Phil Sandler | SVP Marketing and Growth | Simulmedia
Phil Sandler is the Senior Vice President of Marketing and Growth at Simulmedia. He is an omni-channel marketer having spent the most recent half of his career building and leading integrated marketing departments in B2B and B2C environments with a heavy emphasis on performance marketing and measuring the incremental lift resulting from digital and traditional channels working together.
Prior to joining Simulmedia, Phil built the digital marketing arm of HomeServeUSA and then led the performance marketing teams at both Shutterstock and Gartner, Inc., while also overseeing branding, product marketing, CRM, and conversion rate optimization. He spent the first half of his career on Madison Avenue, building his digital DNA at agencies including Ogivly on the global IBM account, and then helping build and then lead the interactive arm of Wunderman/Y&R Brands, helping Fortune 500 clients American Express, Chevron, Citibank, Kraft, Microsoft, and Pfizer, among others, integrate their marketing efforts. He received his B.S. in Economics, Management, and Marketing from Cornell University, and then continued his marketing education in NYU’s Direct Marketing Diploma Program focusing on database marketing, creative, and media strategies. He lives in Westchester County with his wife and two children.
How to Level Up Your SMS Marketing Strategy to Drive More Revenue
The majority of marketing decision-makers started 2021 wanting to connect with consumers in a more direct, meaningful way—and they’re relying on text message marketing to do so. In this session, learn where SMS fits into marketers’ digital strategy, the most common challenges, and actionable tips for leveling up your SMS program (even if you don’t have one yet!).
Presenter: Vince PeGan, Regional Vice President of Sales, Attentive